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Applications for 2020 Now Open! Start or boost your career with a leading internationally recognised qualification from the IMM Graduate School.

Marketing & Advertising

Marketing & Advertising

Master of Philosophy (MPhil) in Marketing

Our Master of Philosophy in Marketing programme is an IMM Qualification on NQF level 9 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Bachelor of Philosophy (BPhil) Honours in Marketing Management

Our Bachelor of Philosophy Honours in Marketing Management programme is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Postgraduate Diploma in Marketing Management

Our Postgraduate Diploma in Marketing Management is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Bachelor of Commerce (BCom) in Marketing and Management Science

Our Bachelor of Commerce in Marketing and Management Science is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Bachelor of Business Administration (BBA) in Marketing Management

Our Bachelor of Business Administration in Marketing Management degree is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Diploma in Marketing Management

Our Diploma in Marketing Management is an IMM qualification on NQF level 6 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Higher Certificate in Marketing

Our Higher Certificate in Marketing is an IMM Qualification on NQF level 5 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

Online Short Course: Fundamentals of Marketing

Let’s start at the very beginning. A very good place to start. To become a master of marketing, as with anything in life, you need a solid foundation to build on. Marketing is an essential part of the consumer-driven world we find ourselves in and a strong base is vital if you want to pursue a career in this ever-growing field.
R5500

Online Short Course: Strategic Brand Management

In a marketplace saturated with products and services to suit every taste and every consumer, from a chic young urbanite who knows what he wants to an aunty who won’t budge in her brand loyalty, your brand needs an identity strong enough to stand out from the crowd.
R5500

Online Short Course: Social Media Marketing

With the dawn of social media, everyone has the potential to be a socialite. At parties, at your desk, on the patio – with a click, snap, tweet or post, messages are instantly out there. To keep up with the times, marketing has become a social affair with many brands looking to capitalise on the immense benefits that social media marketing can offer. After all, socialites are adept at “spreading the word” as it were, as they flit from social media platform to social media platform.
R10 500

Online Short Course: Digital Marketing Analytics

Digital Marketing is the way forward in our contemporary business climate. Without it, you’ll lose out on business, big time. But what is cause without effect? What is a plan without results? There’s no point in sending a digital “shout-out” to the masses, if the masses aren’t tuned in. So how do you know if your message is being heard? You need to be equipped with the right analytical tools.
R10 500

Online Short Course: Digital Marketing Planning

Digital Marketing is the way forward in our contemporary business climate. Without it, you’ll lose out on business, big time. But what is cause without effect? What is a plan without results? There’s no point in sending a digital “shout-out” to the masses, if the masses aren’t tuned in. So how do you know if your message is being heard? You need to be equipped with the right analytical tools.
R10 500

Online Short Course: Essentials of Digital Marketing

There’s nothing like feeling that you’re out of touch. Smiling and nodding along will only get you so far in the complex world of digital marketing. If you come from a traditional marketing background, the cyber sea can seem like a scary place. But it needn’t be.
R10 500

Online Short Course: Search Engine and Content Marketing

In a marketplace saturated with products and services to suit every taste and every consumer, from a chic young urbanite who knows what he wants to an aunty who won’t budge in her brand loyalty, your brand needs an identity strong enough to stand out from the crowd.
R5 500