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The impact of net-zero carb emissions – new goals for big tech and Silicone Valley

29 September 2021
Categories: General

In the last decade, the value of major tech companies and atmospheric CO2 concentrations rose parallel to one another, according to the International Energy Agency. The impacts of technology companies and organisations on the environment are relatively low compared with their economic, financial, and social footprints. The fact that these companies have such a significant financial impact, in addition to their considerable scientific and cultural influence, is why they should be advocating for and lobbying for governments to reverse the inevitable consequences of climate challenges. Big tech – think ‘clean tech’; what…

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Think of social and programmatic platforms as big tech, not mass media

31 January 2020
Categories: General

Marketers should not only think of social and programmatic platforms as media – but also as technology platforms that allow them to customise their messages for select audiences, writes GRANT LAPPING. More than 30 years after the invention of the World Wide Web, many marketers still describe marketing on digital platforms using the language of the mass media era. Hence, brands often continue to think about digital advertising in terms of purchasing “inventory” or “ad space” on platforms like Facebook and Google—space they will use to reach their target audience. But the truth is that the big tech platforms…

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