The COVID-19 pandemic has affected most, if not everyone. Although it has brought on many hardships and challenges, it has also opened the doors to new opportunities. One of these opportunities would be the chance for businesses to digitise. Digitisation offers businesses the opportunity to grow, gain more customers, and make use of more sustainable models. Businesses across the globe have made efforts to improve their online branding, their online advertising, and commerce in general. Businesses who have not digitised, or started the process, are sure to fall behind the pack as being digitised has become a necessity to…