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CCM Strategy

There’s never been a better time to review your Customer Communications Management (CCM) strategy Now more than ever, customers expect companies to value their loyalty, recognise them as individuals, be cognisant of their personal needs and requirements and send them only the most relevant information or offers. That’s why a customer communications management strategy is so important, says Gabi Strijp. Throughout the history of business, large enterprises have never had more customers, nor as many ways to communicate with them. At face value, this is an abundance of blessings for leading brands and corporations. After all, when it comes…

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