cold calling

“I can’t talk right now, I’m busy.” Admit it, you have used that excuse at least once when talking to a telemarketer. Cold calling, which is jargon for an unrequested sales pitch, has come a long way since the term was first mentioned in volume 100 of The American Magazine in 1925. Salespeople these days have access to a wealth of resources that help them improve their sales tactics. But the jury is still out on whether or not cold calling still works today. When you type “is cold calling dead?” into Google, you’ll be inundated with articles arguing…