2024 Applications are now open. Level-up your Marketing Career and Apply today. Apply Now!.

Euromonitor International: How is Covid-19 affecting the Top 10 Global Consumer Trends in 2020

It is May 2020.  Students of the IMM Graduate School are busy writing their Final Assessments, not in a traditional examination venue, but rather on a computer, possibly at home.  Now, in the midst of the coronavirus lockdown, the world has no idea how long the coronavirus will directly and indirectly affect us.  What we do however know is that every individual, every company and every institution, has indeed been affected by the coronavirus in some way or another. In this regard, Euromonitor International, a London based independent provider of strategic marketing research, did a comprehensive study to forecast…

Read More

Coronavirus and the end of the global supply chain

Coffee illustrates how complex supply chains have become ©MAURO PIMENTEL/AFP/Getty Images Posted by Paul Simpson Coronavirus has shown how fragile our cost-driven, just-in-time processes really are. With practitioners adapting to survive while planning more resilient systems for the future, will procurement ever be the same? When the first container ship arriving from China at the port of Vancouver was cancelled in January this year, it didn’t seem particularly significant. By mid-March, when China’s struggle with Covid-19, aka coronavirus, had become so all-consuming that 30 more journeys had been cancelled, Vancouver’s port officials were facing a crisis of historic magnitude.

Read More