Going to your favourite artist’s live show, to work conventions, or to art exhibitions was a very normal thing to do in early 2020. An example of this was the Match in Africa on the 7th of February. This match saw tennis stars, Roger Federer and Rafael Nadal, battle it…
Over the past few years, e-Commerce has picked up significantly around the world as people are opting to find more convenient and in a lot of cases, cheaper ways to shop. With the COVID-19 pandemic, the growth of e-Commerce was exponential globally (read more about that in our blog…
The recent unrest in South Africa and particularly in KwaZulu-Natal and Gauteng demonstrates how fragile the local, national and international supply chain and pipelines are. After experiencing the continued onslaught of COVID-19, the latest and almost unabated riots, pillage and attacks on people and property have created even greater…
By March 2020, most of the world was put into mandatory lockdown after the World Health Organisation declared Covid-19 a pandemic (read more about that here). This meant that consumers were following stay-at-home orders and were restricted to leaving the house for essential services and shopping only. For…
According to Forbes, the true value of a high-performing team and the effectiveness of its leader become all the more visible during major disruptions such as the COVID-19 pandemic. A team’s resilience is characterised by its ability to pivot, rebound and continually innovate its way out of an…
The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in…
Solar energy developers around the world are slowed down by a spike in the costs of materials, labour and transporting as the world economy recovers from the Covid-19 pandemic (read more about that here). . An Economic Times India article suggests the zero-emissions solar…
July 2020 – Is there a place for high-budget TV ads – the kind where crowds of hundreds clink glasses as they dance together in a small space? Or is the future of marketing looking a lot more low key? Connection, connection, connection. If there is anything that emerged…
BRYAN SUN, managing director of Nielsen Africa, gives insights into the new African consumer. The COVID-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour driven by factors such as heightened health awareness, a focus on…
Current disruptions have brought to light the fragility of our supply chains, says MARZIA STORPIOLI. And the volatility is set to continue for quite some time. What to do? There’s not doubt volatility, turbulence and uncertainty will continue, and probably increase in the decades ahead, and the ‘business as…
