The coronavirus is currently a trending topic and a major public health hazard worldwide. But at the same time, it is also not doing the Mexican beer brand of the same name any good. Being linked to something like the corona virus is something you absolutely do not want as a brand. The name corona virus comes from the Latin word corona, meaning crown or halo. Under an electron microscope, the image of the virus is reminiscent of a solar corona. In a recent article published by nytimes.com (2020) the following statement was made – Grupo Modelo’s Corona beer drew attention…
Names, like sticks and stones, can hurt you. Just ask Corona — the beer, not the virus.
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