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Do consumers really care about corporate social responsibility?

In our previous blog, “Climate Change and how marketers can contribute to helping stop the climate crisis”, we highlighted several key reasons why marketers should look to increasing their corporate social responsibility to the planet not just behind the scenes, but within their marketing campaigns and creative ideas. This is further expanded on in an earlier blog where we looked at how social issues undeniably affect the supply chain and ethical consumerism continues to grow as a concern amongst consumers globally. In this blog we explore whether social responsibility in business really is going to change the way…

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Why companies can no longer afford to ignore CSR

Corporate Social Responsibility (CSR) is about PR right? Well yes, and no… The truth is that there are numerous strategic reasons for companies to participate in CSR and the potential positive impact on the company’s bottom line can far outweigh the cost of investment. Conversely not investing in CSR can have a devastating if not fatal impact on a company. The reality is that it is no longer a question of “can a company afford to include CSR in their company strategy (and budget)?” but rather “can they afford not to?” Here are a few reasons why: Consumers are…

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