customer relationship

Customer retention is one of the key objectives of marketers as it keeps a brand afloat. Customer retention is the ability of a brand to keep its customers returning after making purchases. Marketers aim to achieve the ‘customer loyalty loop’, which is a cycle where customers continue to choose the products and/or services of a brand. To achieve high customer retention, marketers have to put certain strategies in place. These strategies will have a range of functions being to distract them from competitors and to heighten engagement. If you aren’t sure which customer retention strategies work best, we’ve got you…