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data-driven marketing

Data-driven marketing

23 January 2023
Categories: General, Marketing

With the increasing amount of data available, businesses are using data to inform their marketing strategies and make better decisions. This includes using data analytics to track customer behaviour, website traffic, and social media engagement, as well as using artificial intelligence and machine learning to automate and optimise marketing campaigns. A marketing degree would provide students with the skills needed to analyse and interpret data, as well as use technology to implement data-driven marketing strategies. What is data-driven marketing? The strategy of optimising brand messaging based on customer information is known as data-driven marketing. Data-driven marketers use consumer information…

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Consumers are demanding more control over their personal data

22 November 2019
Categories: General

Data-driven marketing has been around for quite some time now i.e. using big-data processing technology to segment markets, identify target markets and develop customised marketing communications to those markets. We collect this information in various ways including but not limited to: Cookies: These store small amounts of user data and helps companies to track site visitors and personalise web pages. Credit or loyalty cards: Data collected from loyalty and credit cards tell retailers how many times a certain item was sold. This information can be used by marketers to target customers based on their purchase history. Social media profiles:…

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