Data-driven marketing has been around for quite some time now i.e. using big-data processing technology to segment markets, identify target markets and develop customised marketing communications to those markets. We collect this information in various ways including but not limited to: Cookies: These store small amounts of user data and helps companies to track site visitors and personalise web pages. Credit or loyalty cards: Data collected from loyalty and credit cards tell retailers how many times a certain item was sold. This information can be used by marketers to target customers based on their purchase history. Social media profiles:…
Consumers are demanding more control over their personal data
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