The use of cookies, specifically third-party cookies, has been a popular tool for marketers to target ads and personalise online experiences for years. But, these cookies are followed by distrust and controversy, which has brought on the death of the cookie. Cookies, also known as “tracking cookies” or “browser cookies”, are small files of data that are stored in computers and browser domains. Seeing that cookies contain a person’s browsing history, user ID, session ID, and more, marketers and online businesses use cookies to offer a bespoke experience to their online visitors. Although cookies have been extremely useful to marketers…
The death of the Cookie – What will it mean
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