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What does it mean to become an Associate of the Institute of Marketing?

The Institute of Marketing Management South Africa (IMM) is a leading marketing institute in Southern Africa. The institute is known for being a space where marketing professionals and students can share thoughts and experiences within the rapidly changing marketing environment. The IMM is also home to Associates who benefit from a range of products, services, and tools provided by the institute. We spoke to Irene Gregory, the CEO of IMM, to find out what being an IMM Associate entails. What is an IMM Associate? According to Gregory, an Associate can join in a corporate or an individual capacity. Regardless of…

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