In a world that is continuously evolving, adaptability is a key characteristic. Adaptability is the ability to constantly adjust to new conditions. Since the Internet was first introduced, there has been a massive change in marketing. Businesses are no longer only using older, traditional ways to advertise their products or services. They are having to radically shift towards a more modern way which is being driven and fueled by digital technology. In order to remain relevant as a marketer, those with a background in traditional marketing have had to pivot their skills to make them valuable resources again, but…
How to pivot traditional marketing skills into practical digital marketing skills (2021)
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