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Improve your conversion rate with lifecycle marketing

If you want someone to buy you an ice-cream you don’t just walk up to them and say “Hey you buy me an ice-cream”. You would first introduce yourself and strike up a conversation. The aim would be to develop a relationship with points of common interest, you would then introduce the right messages at the right time about how hot it is say, or perhaps invoke a happy childhood memory of having ice-cream and then when you can see his mouth is watering for an ice-cream you mention that the little gelato shop on the corner makes the…

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Smartinsights – 6 essential marketing trends for 2020

What’s new? What’s next? Six essential marketing trends for 2020 By Dave Chaffey 18 Oct, 2019 Source: https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/   Examples of digital marketing tools and techniques to give you an edge in the year ahead  Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available – there is almost too much choice… In this article, I’ll explore six key marketing trends based on examples and research on the adoption of the latest…

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