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The Evolving Role of Marketing: Is it just for the Marketing Department?

In the fast-paced realm of business, the traditional perception places marketing responsibilities firmly within the confines of a specific department within organisations. Nevertheless, with the passage of time, the very essence of marketing has undergone a substantial transformation. It is no longer relegated to the exclusive domain of a particular department; instead, it has emerged as an integral element that exerts influence across the multifaceted spectrum of an organisation. This transition holds profound implications for career prospects in the field of marketing and constitutes a primary emphasis on the educational programmes offered by the renowned IMM Graduate School. Marketing…

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