2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

Why you need to add TikTok videos and Instagram reels to your marketing strategy

Millions of people spend hours on social media every day. Because of this, attention spans have generally shortened which has led to content creators and marketers having to find new ways to engage with their target audience. TikTok and Instagram have added a feature to lend a helping hand: short-form videos. Short-form videos have the potential to increase engagement and could result in the desired returns if done properly. What are TikTok videos and Instagram reels? TikTok videos can be up to three minutes long, but the majority of the videos are between 15 and 60 seconds long. A…

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Blooming Business – NETFLORIST

Blooming business: NetFlorist has a rich, 20-year e-commerce history NetFlorist was the talk of social media on this year’s Valentine’s Day, for all the wrong reasons. But this was just a blip on the e-commerce company’s history. Michael Bratt spoke to the company’s managing director, Ryan Bacher. Having geared up for 45 000 deliveries on the day of love, load shedding and heavy rains severely impacted NetFlorist’s operations. Non-delivery of orders or the delivery of sub-standard gifts left many consumers fuming, and they weren’t shy about relaying their experiences on social media. The backlash was handled very professionally by…

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