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Marketing the future: Unlocking the human element in a digital world

By: Leigh Andrews A data science expert, mind science practitioner and advertising strategist walk into a bar… When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and ‘everyone’s favourite ad commentator’ Andy Rice, it must be the bar at IMM Graduate School’s second annual ‘marketing the future’ event, held at the Nedbank Clocktower at the V&A Waterfront. Here’s what they each shared on ‘marketing the future’. MC for the afternoon was writer and marketing stalwart Sean McCoy, who now plays an advisory role for the IMM Graduate School – a 60-year-old institution with a…

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The revolution has been digitised

The revolution has been digitised  Three dynamic personalities, each of whom have taken the concept of digital disruption and melded it according to their particular creativity and experiences, gave delegates to the IMM Graduate School’s last Marketing the Future event of 2018 plenty to think about. The IMM Graduate School reconnects with past and present students at its Marketing the Future events which provide a platform to stimulate thought and discussion around some of the critical challenges and opportunities emerging from the marketing industry today. Here are some gems from trend analyst Dion Chang; Jay Badza, founder and head honcho…

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