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Mega, Macro, Micro and Nano-Influencers. What’s the difference?

    Mega, Macro, Micro and Nano-Influencers. What’s the difference? In 2019, a survey conducted by MediaKix revealed that the influencer marketing industry was on the rise to becoming one of the most lucrative industries and tools for marketers. And now, 2021 has been dubbed the year of South Africa’s influencer economy. As digital marketing continues to lead the advertising industry away from traditional marketing strategies, the influencer industry has become key in driving campaigns and advertising products and services. A social media trends report released by GWI Core Q4 2020 reveals…

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