Meme marketing

Unless this is your first time browsing the web, you’ve definitely come across a meme before. They’re everywhere. But, if you think that memes were invented by a millennial or Gen Z’er, get ready to take notes. The word “meme” can be traced all the way back to 1976, when biologist, ethnologist, and writer Richard Dawkins first used the term in his book, The Selfish Gene. At the time, Dawkins used the term to refer to anything that went viral but It’s meaning has changed over time. So, what is a meme in this digital era? We could tell…