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What is Native Advertising and why does it matter?

Think back to the last video you watched on YouTube – chances are, an ad interrupted the video halfway through. If you couldn’t wait to click on the “skip ad”, you’re not alone. The truth is, though, that ads are quite important for both businesses and consumers. Over time, we’ve become so used to seeing ads online that we don’t even realise that we often block them out completely, but native advertising might be the answer to getting the target audience’s attention again. This is how it works… The Native Advertising Statement explains that native advertising, also known as native content, is…

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