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Libations to the Advertising Gods: Raising a Glass to What We’ve Lost, and What We’ve Learned

By Antonis Kocheilas of Ogilvy on Jul 31 2020 – 3:00pm Change is hard, but we have the chance to reinvent what we do In ancient times, the libation was a ritualistic pouring of a liquid as an offering to a deity. It represented sacrifice; we give this up to you in the hopes that we’ll get something back. Something was lost, but something was also gained. We have lost quite a lot through the first half of 2020. The coronavirus pandemic’s spread across the world has radically altered nearly every aspect of our lives. We have lost loved ones,…

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