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The Great Chicken Wars: Analysing Pedro’s Bold Ad Campaign and Its Impact on Fast Food Marketing

In the cutthroat world of fast food, where giants like McDonald’s, KFC, and Burger King reign supreme, it takes a special kind of marketing genius to stand out. Pedro’s, a relatively small player in the fast food industry, did just that. Their audacious advertising campaign during the infamous “Chicken Wars” not only turned heads but also provides a compelling case study for marketers. In this blog, we’ll dissect Pedro’s marketing strategy, delve into the implications for the fast food industry, and explore how obtaining marketing qualifications from the IMM Graduate School can empower aspiring marketers to create equally impactful…

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