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Corporate reputation management

No one cares how much you know, until they know how much you care Tracy Porter   For many PR people, we live with the everyday fear of an incident causing a reputation disaster. Where daily tasks grind to a halt, where the days become longer and the weekends shorter – as we tend to the catastrophe at hand.  Some bound by corporate policies and procedures, many limited to the instructions of senior management and some even caught between the media and the company spokesperson.   We have so many examples of how this could…

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