2024 Applications are now open. Level-up your Marketing Career and Apply today. Apply Now!.

Home / relevance

relevance

From Knowledge to Relevance: Building a Path to Long-Term Success

29 June 2023
Categories: General

In today’s fast-paced and ever-changing world, the concept of relevance has taken on a whole new level of significance for students and professionals alike. Being relevant means being closely connected or appropriate to what is being done or considered. It means fitting the role or responsibility presented. It is important to be relevant and remain relevant if one is to succeed. It is no longer just about acquiring knowledge and skills; it encompasses adapting to emerging trends, staying ahead of the curve, and ensuring long-term success. Read further as we explore what it means to be relevant as a student…

Read More

Delving into the African truth

14 January 2019
Categories: General, Marketing

To truly get to grips with marketing to the modern African consumer it is essential to realise that you are appealing to a “peculiar” audience. Throw away the theories and rules that you thought you knew and spend more time studying the behaviour of these consumers. “It is no longer about building a product or marketing it, it is about building solutions to answer the real African problem and productising these solutions,” says Allen Kambuni of Kenyan-based Bean Interactive. Speaking at a recent Pan African Media Organisation (PAMRO) conference held in Lagos, Nigeria, Kambuni challenged the audience —…

Read More