Millions of people spend hours on social media every day. Because of this, attention spans have generally shortened which has led to content creators and marketers having to find new ways to engage with their target audience. TikTok and Instagram have added a feature to lend a helping hand: short-form videos. Short-form videos have the potential to increase engagement and could result in the desired returns if done properly. What are TikTok videos and Instagram reels? TikTok videos can be up to three minutes long, but the majority of the videos are between 15 and 60 seconds long. A…
Why you need to add TikTok videos and Instagram reels to your marketing strategy
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