Top 10 Global Consumer Trends

It is May 2020.  Students of the IMM Graduate School are busy writing their Final Assessments, not in a traditional examination venue, but rather on a computer, possibly at home.  Now, in the midst of the coronavirus lockdown, the world has no idea how long the coronavirus will directly and indirectly affect us.  What we do however know is that every individual, every company and every institution, has indeed been affected by the coronavirus in some way or another. In this regard, Euromonitor International, a London based independent provider of strategic marketing research, did a comprehensive study to forecast…