With dozens of communications channels now mainstream, consumers have shown an insatiable appetite for new content. This has allowed communications and marketing professionals to issue random communications about any of the latest trending topics to as many people as possible. But one question still continuously pops up: What are…
Having opened a tiny furniture shop back in 1972, Hugh Mathie, from Mathie Brothers, began what would become a long-standing business venture built on the foundations of an exceptional marketing strategy that would later see him awarded the Marketing Man of the Year from the South African Institute of…
The African Marketing Confederation has announced the details of its reconstituted AMC President’s Council after long-standing Secretary General and AMC founder, Gillian Rusike, stepped down. Now, David Balikuddembe steps into the role, with expectations high for this new era of the AMC. To read more about this monumental shift…
At a time when South Africa grapples with the implementation of rapid economic transformation, the top empowered companies in the country stand tall. Assessed by the seven pillars of empowerment, Impumelelo’s top empowerment list uses a rigorous set of criteria to separate the best from the rest! To learn about…
With a record number of national election campaigns globally this year, politicians and marketers can learn much from each other. Politicians excel in persuasion, storytelling and personal branding, which marketers can adopt to connect better with their audience. Marketers’ use of research, consistent messaging, and objective metrics can help…
