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Reminder to not get caught up in the metrics and analytics game

While analytics are good for us to review performance on our digital campaigns, it’s easy to find yourself spending a huge amount of time daily looking at the performance of your campaigns and just worried about the reach, unique visitors, traffic etc which can drive every marketer crazy. The marketing streets are filled with people that say they can hack growth or that they are the best in analytics or even coining the term digital guru. Although this might have some form of data backing the assertion, this is a sure fire way for a brand to lose it’s spark…

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