Newsletters Archives

Leveraging your supply chain to ensure a burgeoning bottom line

22 January 2021

Categories: Newsletters

The IMM Graduate School is adding two new SCM qualifications to its arsenal: A Higher Certificate in Supply Chain Management and BCom Honours in Supply Chain Management. They will be accredited by the internationally recognised Chartered Institute of Logistics and Transport, a first for any SCM tertiary qualification in South Africa. Although supply chain management (SCM) and the pivotal role that it plays in business hasn’t always been widely recognised in the past, an unprecedented 2020, with its Covid-19 pandemic, has made it abundantly clear that competent and proficient SCM is a significant catalyst when it comes to…

Battlefield insurance: Marketing through the pandemic

22 January 2021

Categories: Newsletters

In June 2020, as South Africa hit its first Covid-19 peak, over 220 new adverts for insurance were flighted in South Africa. In the background, companies were fighting insurance companies for business interruption claims. GLENDA NEVILL takes a look at the tough environment insurers are operating in, and how they’re marketing their way through the global pandemic. In the first week of 2021, one of South Africa’s largest insurers finally committed to paying clients’ business interruption claims, particularly for those holding hospitality and leisure policies. Admittedly, it took a few adverse court rulings before it caved to the…

Journal of Strategic Marketing Newsletter – October 2020

27 October 2020

Categories: Newsletters

Journal of Strategic Marketing Newsletter – October 2020 A NOTE ON MARKETING THE FUTURE I write this note as South Africans mark 200 days in lockdown. Yes, we’ve climbed down to reach level one of the lockdown ladder, but we are by no means out of the Covid-19 woods. We’ve just learnt how to navigate our way through these dark times a little better, and are starting to live alongside the pandemic in what is now a normal way of life. While we’re not at the point of ‘business as usual’, certainly in terms of marketing, brands are mostly back…

A dream come true for Stellenbosch students as IMM Graduate School launches new Winelands campus

27 October 2020

Categories: Newsletters

Demand from students wanting to study in Stellenbosch has resulted in the growth of the IMM Graduate School in this historic Winelands town. A new campus will open its doors on 4 January 2021.GLENDA NEVILL reports. The IMM Graduate School has had a presence in Stellenbosch for many years, but increased demand from students wanting to study in the historic town has resulted in the need for a larger campus. The new campus will allow the IMM Graduate School to grow its numbers in Stellenbosch by a third, says Irene Gregory, the IMM Graduate School’s National Head: Student Support…

Supply chains in South Africa need to be local, future-focused and world class

27 October 2020

Categories: Newsletters

Unless we build a strong, inclusive economy, South Africa (and every company in South Africa) is in big trouble. Supplier development and transformed supply chains are key to this. GLENDA NEVILL reports. The work many South African companies do in terms of supplier development is quite “remarkable” because they have to make both their SMME suppliers, as well as their customers, the focus of their supply chain management activities. Supplier development and supply change management (SCM) don’t sit comfortably together, says IMM Graduate School SCM lecturer Marzia Storpioli. “Typically in SCM, the focus is on superb service to the…

Transacting, saving and investing in digital Africa

27 October 2020

Categories: Newsletters

With an expected 500 million mobile-money users on the African continent in 2020, KENNETH MUTUMA, Head of Ad Operations at iProspect Kenya, investigates the potential opportunities within e-commerce and marketing When the first mobile device was launched more than three decades ago, Africa wasn’t expected to be at the cusp of adoption and innovation. However, the growth of mobile in Africa has been unparalleled. Mobile subscribers are expected to hit 600 million by 2025; this as operator revenues soared to over $51 billion for the period between 2019 and 2020. And 1.7 million people were hired (GSMA Intelligence, 2020). This…

Accelerate brand recovery in the next normal: How the new era of analytics can unlock superior marketing effectiveness

27 October 2020

Categories: Newsletters

It is time to shake off the doom and gloom of working under Covid-19 conditions and make more informed business decisions for more effective marketing results, now and in future, writes Having lived with the global pandemic for six months now, economies are starting to slowly reopen, to breathe fresh life into markets under lockdown. Not a moment too soon, as this has been a crisis unlike any other. Marketing budgets were among the first to be cut and consumer spend is expected to only return to pre-Covid-19 levels in the next 18 to 24 months. Yet the…

Journal of Strategic Marketing Newsletter – August 2020

24 August 2020

Categories: Newsletters

Journal of Strategic Marketing Newsletter – August 2020 A NOTE ON MARKETING THE FUTURE It has been an extraordinary time. And no, not just because of the global coronavirus pandemic. In the past few months, we witnessed two astronauts take off from NASA’s Kennedy Space Centre for the International Space Station in the SpaceX Crew Dragon. It was the first crewed flight by SpaceX, the company founded by South African born Elon Musk. And we watched it all. For a Star Trek fan, it was riveting stuff. Not just the space travel aspect of these missions, but that we could…

Why Covid-19 has brought employee experience to the fore

24 August 2020

Categories: Newsletters

Marketers will be closely looking at employee experience in the coming months and years. The Covid-19 pandemic has highlighted how essential it is to have a positive workforce. In her piece on the changes Covid-19 has wrought on the marketing sector in the July 2020 Journal of Strategic Marketing, IMM Graduate School head of academics, Angela Bruwer, referenced the importance of employer branding/employee experience. “Marketers should and will be looking at this more and more during this time,” she wrote. “It is essential to have a positive workforce who are positively impacting on the country at this time.

From quarantine culture to mainstream, social is open for business

24 August 2020

Categories: Newsletters

There’s no doubt social media kept millions entertained (and sane) during lockdowns around the globe. And while Facebook and Twitter maintained their popularity (perhaps among an older demographic), the growth of Instagram, TikTok and Twitch has been phenomenal. How did brands take advantage of the captive audiences? GLENDA NEVILL asks South African digital marketing agencies working with influencers to share their stories. Social is open for business. Quarantine culture is a powerful thing. And brands need to rethink existing consumer journeys and paths to purchase to align with changes in daily routine. Things are getting real out there, and…

The Rise of Live Streaming in Marketing: Engaging Your Audience in Real-Time

The Human Element in Supply Chain: How Soft Skills Impact Success

Marketing Fails and Lessons Learned: What Not to Do in Your Campaigns

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Journal of Strategic Marketing Newsletter – October 2020

Journal of Strategic Marketing Newsletter – August 2020

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