The IMM Graduate School is adding two new SCM qualifications to its arsenal: A Higher Certificate in Supply Chain Management and BCom Honours in Supply Chain Management. They will be accredited by the internationally recognised Chartered Institute of Logistics and Transport, a first for any SCM tertiary qualification…
In June 2020, as South Africa hit its first Covid-19 peak, over 220 new adverts for insurance were flighted in South Africa. In the background, companies were fighting insurance companies for business interruption claims. GLENDA NEVILL takes a look at the tough environment insurers are operating in, and how…
Journal of Strategic Marketing Newsletter – October 2020 A NOTE ON MARKETING THE FUTURE I write this note as South Africans mark 200 days in lockdown. Yes, we’ve climbed down to reach level one of the lockdown ladder, but we are by no means out of the Covid-19 woods. We’ve…
Demand from students wanting to study in Stellenbosch has resulted in the growth of the IMM Graduate School in this historic Winelands town. A new campus will open its doors on 4 January 2021.GLENDA NEVILL reports. The IMM Graduate School has had a presence in Stellenbosch for many years,…
Unless we build a strong, inclusive economy, South Africa (and every company in South Africa) is in big trouble. Supplier development and transformed supply chains are key to this. GLENDA NEVILL reports. The work many South African companies do in terms of supplier development is quite “remarkable” because they…
With an expected 500 million mobile-money users on the African continent in 2020, KENNETH MUTUMA, Head of Ad Operations at iProspect Kenya, investigates the potential opportunities within e-commerce and marketing When the first mobile device was launched more than three decades ago, Africa wasn’t expected to be at the cusp…
It is time to shake off the doom and gloom of working under Covid-19 conditions and make more informed business decisions for more effective marketing results, now and in future, writes Having lived with the global pandemic for six months now, economies are starting to slowly reopen, to…
Journal of Strategic Marketing Newsletter – August 2020 A NOTE ON MARKETING THE FUTURE It has been an extraordinary time. And no, not just because of the global coronavirus pandemic. In the past few months, we witnessed two astronauts take off from NASA’s Kennedy Space Centre for the International Space…
Marketers will be closely looking at employee experience in the coming months and years. The Covid-19 pandemic has highlighted how essential it is to have a positive workforce. In her piece on the changes Covid-19 has wrought on the marketing sector in the July 2020 Journal of Strategic…
There’s no doubt social media kept millions entertained (and sane) during lockdowns around the globe. And while Facebook and Twitter maintained their popularity (perhaps among an older demographic), the growth of Instagram, TikTok and Twitch has been phenomenal. How did brands take advantage of the captive audiences? GLENDA NEVILL…
