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Newsletters

Supply chains have been changed, possibly forever

20 April 2020
Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

The competition is no longer between brands or even between companies; it is between supply chains (networks). Supply chains in the time of coronavirus have changed, possibly forever. MARZIA STORPIOLI reports. Supply chain management has been likened to a philosophy, a concept rather than an essential service. Historically, companies relied on strong brands and good products to win over the consumer. Competitive advantage was gained by the organisation based on the strength of its brands and its reputation for quality products. But as the COVID-19 pandemic continues its inexorable march across the globe, supply chain management is no longer…

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Robots vs Humans: A compelling story of a powerful and impactful experience

20 April 2020
Categories: Newsletters

Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through the plethora of activations and events aimed at media agencies and advertisers, Ads24 required a single-minded reason for its existence. It was out of this that Food for Thought was conceptualised, packaged and promoted to inspire and inform targeted individuals about cutting edge developments impacting on their careers and their…

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The ins and outs of successful rewards and loyalty programmes

20 April 2020
Categories: Customers, Newsletters

Research has shown middle-income South Africans are members of at least nine loyalty plans, while membership is set to grow as smartphones penetrate more of the market. JUSTIN BROWN finds out more about what makes a rewards programme successful, and where opportunities lie. Over 24 million South Africans are members of rewards and loyalty programmes, of which there are more than 100 in existence. The most popular schemes are those offered by grocery, health and beauty retailers. Steve Burnstone, CEO of Eighty20, a Cape Town-based consultancy, says his company’s research found that middle-income South Africans were members of, on…

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Don’t be distracted by the ‘shiny new objects’ arising from the advance of technology

20 April 2020
Categories: Newsletters

The ‘father of open innovation’, Henry Chesbrough, has just published a follow-up to his ground-breaking first book. He believes business must extend beyond the creation of new technologies, to also include their broad dissemination and deep absorption, in order to prosper from new technologies. GLENDA NEVILL reports. ‘Open innovation is a term used to promote an information age mind-set toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs.’ ~ Wikipedia Right now, think tanks and scientists and researchers across the globe are collaborating in the search for a coronavirus vaccine (or cure). This…

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From pollution to personalisation: Marketing Trends 2020

25 February 2020
Categories: Newsletters

The start of a new calendar era, like the one we are entering now, presents any hack with a hunger for an audience with an irresistible temptation to predict what the future will bring. HERMAN POTGIETER, Senior Lecturer, IMM Graduate School, gives his perspective on what marketers should take note of in 2020. Marketers everywhere live and breathe a fairly unique air; trends are their lifeblood as they try and shape these but, mostly, try and understand and predict them. Apart from their more obvious roles, marketers are important translators and interpreters of the social and cultural evolution societies…

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Bustin’ 10 myths about online learning

25 February 2020
Categories: Newsletters

Learning is often about challenging assumptions. This can equally apply to online learning, which, despite its growing popularity across the globe, is subject to certain myths and misconceptions. Dr. CECELIA ROSA gives the facts. The requirements of the knowledge economy and the changing needs of business, as the Fourth Industrial Revolution continues its relentless rollout, means traditional learning can’t necessarily give those ‘students’ what they need in terms of time and flexibility. As the Centre for Education and Innovation has written, “In the knowledge economy, memorisation of facts and procedures is not enough for success. Educated workers need…

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Creative leadership and the leadership of creativity

25 February 2020
Categories: Newsletters

Besides being an economic development opportunity, creative thinking can solve human challenges and problems at significant scale. This is what the world needs. This is what our country needs, writes LAUREN WOOLF It’s hard to believe that a mere two to three decades ago, creativity was barely explored or taught explicitly in main-stream or business education, let alone in design-related fields. Instead, tasks, such as ‘explorations of colours’ or coming up with ‘different ways of communicating a brand message’, were used to help students build a creative mindset. Times have certainly changed. Today, creativity has transcended the boundaries of…

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Journal of Strategic Marketing Newsletter – February 2020

25 February 2020
Categories: Newsletters

Journal of Strategic Marketing Newsletter – February 2020 A NOTE ON MARKETING THE FUTURE 2020. A new year, a new decade and a new digital-only issue of the IMM Graduate School’s publication, the Journal of Strategic Marketing. This is the first Journal of Strategic Marketing for the year, with the rest being published every other month. The aim is to deliver essential marketing content that will enlighten and inspire. Good marketing is, after all, good for business. We’ve kicked off the year with a challenging and provocative piece by Mrs Woolf’s Lauren Woolf, who is an authority on creative leadership,…

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