The competition is no longer between brands or even between companies; it is between supply chains (networks). Supply chains in the time of coronavirus have changed, possibly forever. MARZIA STORPIOLI reports. Supply chain management has been likened to a philosophy, a concept rather than an essential service. Historically, companies…
Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through…
Research has shown middle-income South Africans are members of at least nine loyalty plans, while membership is set to grow as smartphones penetrate more of the market. JUSTIN BROWN finds out more about what makes a rewards programme successful, and where opportunities lie. Over 24 million South Africans are…
The ‘father of open innovation’, Henry Chesbrough, has just published a follow-up to his ground-breaking first book. He believes business must extend beyond the creation of new technologies, to also include their broad dissemination and deep absorption, in order to prosper from new technologies. GLENDA NEVILL reports. ‘Open innovation…
The start of a new calendar era, like the one we are entering now, presents any hack with a hunger for an audience with an irresistible temptation to predict what the future will bring. HERMAN POTGIETER, Senior Lecturer, IMM Graduate School, gives his perspective on what marketers should take…
Learning is often about challenging assumptions. This can equally apply to online learning, which, despite its growing popularity across the globe, is subject to certain myths and misconceptions. Dr. CECELIA ROSA gives the facts. The requirements of the knowledge economy and the changing needs of business, as the…
Besides being an economic development opportunity, creative thinking can solve human challenges and problems at significant scale. This is what the world needs. This is what our country needs, writes LAUREN WOOLF It’s hard to believe that a mere two to three decades ago, creativity was barely explored or…
Journal of Strategic Marketing Newsletter – February 2020 A NOTE ON MARKETING THE FUTURE 2020. A new year, a new decade and a new digital-only issue of the IMM Graduate School’s publication, the Journal of Strategic Marketing. This is the first Journal of Strategic Marketing for the year, with the…
