Newsletters Archives

The ongoing impacts of Covid-19 on South African consumers

27 October 2021

Categories: Newsletters

Research into prevailing attitudes towards Covid-19 since the pandemic began has delivered insights into the minds of South African consumers over the past 18 months. While GeoPoll’s study covered nine markets, RICARDO LOPES dives into what the findings say about South Africa. Covid-19 continues to exert immense pressure on the world’s emerging markets, creating economic concerns that rival health concerns. With a third or fourth wave of the virus gripping many countries, it is becoming increasingly difficult for governments to get a handle on either of those challenges. As a follow up to GeoPoll’s 2020 reports…

The impact of Covid-19 on the marketing mix

26 August 2021

Categories: Newsletters

If forecasting has been adversely impacted by Covid-19, and therefore affected associated business and marketing strategies, to what extent has the pandemic ‘injured’ the 7Ps? DR MYLES WAKEHAM and CARL WAKEHAM share their opinions. The isolated period brought about by Covid-19 has been ongoing for over 18 months. For marketers, the data acquired over this period will certainly skew what will transpire in the future. Most people are aware marketing consists of seven elements, which are collectively known as the extended marketing mix. They include product, price, place (distribution), promotion, people, processes and physical evidence. The latter three are…

How to help entrepreneurs adopt cutting edge technologies

26 August 2021

Categories: Newsletters

Entrepreneurs need to tap into the Fourth Industrial Revolution and its technological innovations to enhance their products and services via digital capabilities, write SEAN KRUGER and ADRIANA ALETTA STEYN. These include continuously evolving AI, adaptive robotics, the Internet of Things, big data, drones, 5G and cloud systems. Entrepreneurs are known to drive innovation and progress in various fields. The Fourth Industrial Revolution has provided an unprecedented platform to do so. This global concept was coined in 2016 by Professor Klaus Schwab. He said that this revolution entails “nothing less than the transformation of humankind”…

The impact of artificial intelligence on marketing

26 August 2021

Categories: Newsletters

One thing is for sure: AI marketing is not going anywhere soon. Recent research suggests 80% of marketing leaders believe AI will impact marketing in the next three years, writes DEBBIE PEARSON. Today, common definitions of artificial intelligence (AI) focus on automation. We know machine learning provides computers with the ability to learn. But what opportunities does this create for businesses and marketers, and how does this impact marketing in the 21st century? According to Forrester, global marketing automation spend will reach $25 billion by 2023. The number of companies providing services in this space is growing with Chiefmartech…

Three sustainability success levers to breathe growth into your business in Africa

26 August 2021

Categories: Newsletters

Image By Karin Du Chenne, Chief Growth Officer, Middle East & Africa at Kantar By putting people, planet, and purpose ahead of profit, forward-thinking brands can lead the way to a more positive future for all, writes KARIN DU CHENNE. If you’ll forgive me for saying the Covid-19 pandemic comes with a silver lining, it’s that all the associated disruption has cemented sustainability as an essential consideration in going forward. By putting people, planet, and purpose ahead of profit, forward-thinking brands can lead the way to a more positive future for all. Here are three ideas to tap into opportunities in…

Journal of Strategic Marketing Newsletter – August 2021

25 August 2021

Categories: Newsletters

Journal of Strategic Marketing Newsletter – August 2021 A NOTE ON MARKETING THE FUTURE We’re at our best when we’re at our worst. There are no half measures for us South Africans. That is the sad but also the uplifting truth. It took the recent major crisis to once more release our spirit, empathy and pragmatic work ethic to deal with the fallout of what the worst of us deliberately planned and executed to strike an economic and social blow to the nation. We watched with horror and sadness as the unrest and looting unfolded live on our screens (hats…

Journal of Strategic Marketing Newsletter – June 2021

24 May 2021

Categories: Newsletters

Journal of Strategic Marketing Newsletter – June 2021 A NOTE ON MARKETING THE FUTURE The first big cold fronts are pushing through South Africa, warning of cold and hard days and nights ahead. The Covid-19 ‘third wave’ is fast approaching. South Africans will spend another winter in the grip of the pandemic, but at least this year there is hope as the second phase of the vaccine rollout picks up pace. Hope is something that has been in short supply over the past year. But a recent NIDS Rapid Mobile Coronavirus Survey revealed 71% of South Africans were not vaccine…

Styling: Fashion tastes and preferences in three African countries

24 May 2021

Categories: Newsletters

There is no doubt fashion is an important consideration on the African continent. Clothing retailers physically cross borders, and brands are also available online via ecommerce portals. FRANKLINE MWENDA KIBUACHA highlights the results of a recent survey in Nigeria, South Africa and Egypt, giving marketers useful insights into what consumers think. How fashionable are you? What do you look for when buying clothes, shoes, and other fashion items? Where do you get that information, and where do you ultimately shop? To get answers to these questions and more, GeoPoll conducted an App study in Egypt, Nigeria, and South Africa.

Between a hard and a soft space: What makes modern marketers more employable

24 May 2021

Categories: Newsletters

It is not just Covid-19 that has turned the marketing sector inside out. The pervasive need for businesses to gather and analyse data and then use the resulting insights effectively is a much sought after skill, says AMELIA JACOB. At the same time, soft skills are essential too. Marketing is one of the fastest growing functions in companies today. According to Career Junction’s Index for March 2021, despite an overall uptake in hiring activity, demand is volatile for marketing professionals. So what is it businesses are looking for when it comes to the skills needed for modern marketing? What…

The marketing and supply chain management interface: A marriage of convenience

24 May 2021

Categories: Newsletters

Supply chain management and marketing are inextricably linked, write DR MYLES WAKEHAM and CARL WAKEHAM. Organisations should use their supply chain management capabilities and capacities as a basis to support and build their brands and ultimately strengthen their marketing mix strategies. Supply chain management (SCM) is the process and activity of sourcing requisite inputs that an organisation requires to create need-satisfying products and service, and the ultimate delivery of such offerings to targeted customers such as businesses, intermediaries (retailers and wholesalers) and consumers. SCM is the inter-woven co-ordination and integration of the flow of materials, information and money and…

The Rise of Live Streaming in Marketing: Engaging Your Audience in Real-Time

The Human Element in Supply Chain: How Soft Skills Impact Success

Marketing Fails and Lessons Learned: What Not to Do in Your Campaigns

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Journal of Strategic Marketing Newsletter – August 2021

Journal of Strategic Marketing Newsletter – June 2021

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