One thing is for sure: AI marketing is not going anywhere soon. Recent research suggests 80% of marketing leaders believe AI will impact marketing in the next three years, writes DEBBIE PEARSON. Today, common definitions of artificial intelligence (AI) focus on automation. We know machine learning provides computers with the ability to learn. But what opportunities does this create for businesses and marketers, and how does this impact marketing in the 21st century? According to Forrester, global marketing automation spend will reach $25 billion by 2023. The number of companies providing services in this space is growing with Chiefmartech…
The impact of artificial intelligence on marketing
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