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The biggest brands in the world – what are they doing right?

The biggest brands in the world

Visual Capitalist suggests that investors and key analysts can learn about a brand’s true value by assessing its value outside of the quarterly earnings reports they typically release. By doing this, we can establish a better sense of a company’s market value, as well as brand loyalty, assess the features of the consumer’s relationship with the brand and how valuable the brand or company is based on its earning potential.

With COVID-19 affecting consumerism greatly (read more about that here), the top 5 most valuable brands of 2020-2021 are all tech companies that serviced services and products that could be accessed or purchased online.

Visual Capitalist

However, across all industries and all platforms, some brands have remained on top despite plummeting retail sales, but an increase in share price (see the list here).

In the end, what really are the biggest brands in the world and what are they doing so right that keeps them on top?

So… What are the biggest brands in the world?

To better unpack which brands have had sweeping success over decades and truly kept their mark, we explore three of the biggest and most valuable across multiple industries and elaborate on what exactly it is that they did right.

1. Louis Vuitton Moet Hennessy – LVMH, Fashion, Beauty & Alcohol

In the case of LVMH, it’s suggested that e-Commerce has contributed significantly to the companies incredible success and the overall luxury business. Flow Bank reports that the luxury market took a giant leap in value and consumer sales through two avenues:

  1. A growing middle-class tapping into the luxury market.
  2. e-Commerce and social media allowing brands to be more easily accessible and reach a wider clientele.However, what has truly made LVMH so incredibly profitable is not only Louis Vuitton’s very popular (and extremely sought after) monogram design but also the fact that the company group owns major other competing luxury brands like Dior and Givenchy, and major cosmetics retailer Sephora. In the fashion industry, LV has skyrocketed as one of the greatest brands of all time, making its founder one of the richest people in the world (read more about that here). More, the group also owns the luxury Moet Hennesy alcohol brand. Tapping into the feeling of elitism while mixing in proportionate amounts the need for literally everyone to own a luxury bag, LVMH has succeeded in becoming one of the greatest and most valuable brands ever, and has also only really competed with itself in the luxury market. To see a list of all listed companies the LVMH group has acquired, click here to read more.

    Louis Vuitton Moet Hennessy - LVMH, Fashion, Beauty & Alcohol

2. Amazon – e-Commerce

Amazon has notably been one of the fastest-growing companies in the world reaching a market value of $260.5bn according to Forbes. Amazon’s success is largely attributed to how convenient and accessible the retailer is – offering its buyers multiple options for the same product at competitive prices, a quick delivery turnaround time and major share value on the stock market.

Importantly, part of Amazon’s major success also lays in the fact that the site was notably the first e-commerce site to offer buyers the “buy now” option (read more about that here).

Amazon - e-Commerce

3. Google – Technology

Google is by far the most popular and established Tech company in the world. With the company name becoming a verb sometime in the early 2000s, Google quickly grew to become the internet’s favourite and most used search engine in the world.

While holding innovation key to their growth, Google has popularly become known as one of the coolest companies to work for.

With Google continuing to elevate their services through Google My Business, Google Workspace and of course, the ever so popular Gmail, Google has quickly risen to fame for making the internet so easy to use and adapt and thus, their share value has only ever increased over time. The tech company is currently worth $145.6bn according to Forbes.

Google

Conclusion

Across industries, what these three brands have managed to do is really assess and assert their market value on the stock exchange, making their companies even wealthier. But what’s more important is that each of these companies offered a solution, product or service that suited the needs for the very people they were targeting. LVMH relies heavily on the luxury consumer and has quickly established itself to being the pinnacle of luxury brands. Likewise, Amazon has become exactly that as the pinnacle of all e-commerce, easy and affordable retail. Google in itself has built up a reputation for always having the answer. While none of these three listed companies offer the same services, all three have done amazing work at establishing their brand identity.

How is Jeff Bezos so rich – a breakdown of how the billionaire acquired his wealth

Jeff Bezos

How is Jeff Bezos so rich – a breakdown of how the billionaire acquired his wealth

In 2021, Jeff Bezos was listed as the richest man in the world, surpassing the historically richest, Warren Buffet, according to Investopedia, a leading investment and tech industry site. After a 27-year run, Bezos left his position as CEO at his self-founded company Amazon – one of the most valuable public companies in the world. According to Forbes, since his debut on the Forbes 400 list in 1998 with a net worth of $1.6 billion, his fortune has grown by 12425%—up by $196 billion. With a net worth of nearly $202 billion today, Jeff Bezos has become the richest person on Earth. But how did Jeff Bezos become so rich so quickly and was it all just through Amazon?

The billionaires club – how Bezos overran his peers to becoming super-rich in a mere 20 years.

1. Amazon stock prices

Forbes further reports that Amazon’s increasing stock price allowed Bezos to double his net worth from $81.5 billion in October 2017 to $160 billion in October 2018, making Bezos the world’s wealthiest person in the world.

Amazon - Prime Boxes

He is the first person to have amassed a 12-figure fortune on Forbes’ annual list of the 400 richest Americans. Since then, he has remained at the top, especially since Amazon shares surged because of the pandemic (you can read more about how consumerism increased during COVID-19 here).

With the advent of the internet in the 90s and the opening of Google in ‘98, Bezos managed to hop onto the digital market quite early, placing Amazon as a public stock which at the time, blew up being the first company ever that allowed for consumers to purchase books and CD’s online, to be delivered to your door (read more about that here).

Aamzon

2. Amazon’s affiliated companies

While the likes of Bill Gates and Mark Zuckerberg are also tech-giants marking their internet territory and amassing huge sums of money, what stands out about Bezos is that his wealth has been majorly acquired through his shares in Amazon and Amazon Web Services (which was estimated to be worth half a trillion dollars in 2019), was his sudden growth and near-immediate boost to billionaire status in 1998, just four years after being founded.

Both of his public companies, Amazon and Amazon Web Services offer easy to access services and goods. Amazon itself is a leading consumer favourite and go-to for all kinds of products from babywear to makeup, to hygiene products, to furniture, to technology, books, toys, homeware and more. What also makes Amazon so intriguing for business owners is its Fulfillment by Amazon which allows businesses to stock and run their supply chain directly through Amazon without ever having to deal with any logistics.

Amazon’s affiliated companies

Conclusion – Jeff Bezos is super-duper rich

Being one of the most notable self-made billionaires ever, Bezos’ ranking has him being an aspiration to many young people in tech and especially to small business owners. Bezos wealth accumulation has primarily been due to the fact that he has provided solutions to modern-day problems.

With an even greater need in fulfilment for contactless delivery options during

the COVID-19 pandemic the business has strengthened further and penetrated new markets.

Through his initial sell-books-online, deliver-to-your-door business model to becoming the largest and most notorious online shopping brand, Bezos has accomplished an incredible fortune being worth a near $200bn today.

Jeff Bezos is super-duper rich

With Amazon continuing to push its global footprint and moving to more countries and setting up shop in more continents, Amazon’s growth is likely to skyrocket within the next ten years. Bezos is set to become one of the first Americans to reach trillionaire status as a single person through his shareholding at his founded companies which he no longer works for or participates in.