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Integrate your marketing efforts so that the whole is worth more than the sum of its parts

As more and more digital marketing channels such as Instagram, Snapchat and Pinterest and digital platforms like Google, Facebook and Twitter, grow in popularity with consumers, marketers now more than ever need to be integrating their communication efforts. Traditionally, definitions of integrated marketing have focused on integrated marketing communications (IMC), but these are no longer fit for purpose, since they imply an old media mindset of campaigns with broadcast and push communications that are one-way and not interactive. Digital media and the web have brought us the opportunity to share via social media (including UGC, user generated content) and…

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