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2020 Late registrations are still open! Click here to Apply Online
Registrations for semester 2 are now closed.

What’s Your Company’s Emergency Remote-Work Plan?

What’s Your Company’s Emergency Remote-Work Plan
Photo by Thought Catalog on Unsplash

This week, the coronavirus (or Covid-19) took a more serious turn in the U.S. with warnings that it could very well impact how, when, and where we work:

“Disruption to everyday life may be severe,” Dr. Nancy Messonnier, director of the CDC’s National Center for Immunization and Respiratory Diseases, cautioned at a news conference Tuesday. “Schools could be closed, mass public gatherings suspended, and businesses forced to have employees work remotely.”

The global spread of the virus may be a moment that reveals whether employers are ready to respond rapidly to unexpected workplace changes. Business travel could decrease or come to a full stop. More employees may need to work outside of local “business hours” and use video conferencing to operate across time zones. And, if it gets bad enough, many could indeed be asked, or request, to work remotely.

Are organizations ready? Chances are probably not. But even for those open to rethinking how the work would get done, are they ready for the inevitable post-crisis question: “Why don’t we do this all the time?”

How do you prepare your organization to not only flexibly respond to this potential disruption, but also to use it as an opportunity to reimagine work broadly? Here are five steps to get started:

  1. Acknowledge the possibility that all or part of your workforce may need to work remotely.

Hoping and praying it doesn’t happen, or simply ignoring it, is not a strategy. Neither is handing everyone a laptop and saying “Go work someplace else” on the day they expand wide-scale quarantines. Plan as if the only way to remain operational will be for as many employees as possible to work remotely. Gather a cross-functional team together now that includes business-line leaders, IT, HR, communications, and facilities to start to plan for different scenarios and optimize execution, should circumstances require a rapid response.

  1. Map out jobs and tasks that could be affected.

Note which roles and duties: 1) Can be done, even partially, without a physical presence in the workplace, 2) Cannot be done, even somewhat, outside of the physical office, and 3) Not sure.

Challenge any potentially inaccurate default assumptions about specific jobs you may have thought couldn’t be done remotely. And for those in the “not sure” column, be willing to experiment. For example, for years, I’ve been told, “Administrative assistants can’t work flexibly.” And, for years, I’ve worked with teams of administrative assistants to prove that is not true. Yes, certain tasks they complete require physical presence, but those can be planned for. The majority of their tasks can happen effectively outside of the traditional model of work and benefit the business.

  1. Audit available IT hardware and software, and close any gaps in access and adoption. 

Assess the comfort level with specific applications, such as video conferencing and other collaboration/communication platforms. Where you find gaps, provide training and opportunities for practice before people need to use them. Real-time mastery is not optimal and is inefficient. Identify devices owned by the organization that people could use and clarify acceptable “bring your own” phone and laptop options. Determine if there are any data-security issues to consider and how best to address them beforehand.

  1. Set up a communications protocol in advance.

This communications plan needs to outline: how to reach everybody (e.g., all contact information in one place, primary communication channels clarified — email, IM, Slack, etc.); how employees are expected to respond to customers; and how and when teams will coordinate and meet.  

  1. Identify ways to measure performance that could inform broader change.

After the flexible response period is over, this data will allow you to reflect on what worked, what didn’t, and why. The data will also prepare you in advance to answer the inevitable question once the crisis has passed, “Why don’t we do this all the time?” Depending upon the outcomes, you may decide to continue certain aspects of the flexible response permanently. For example, perhaps you cut business travel by 25% and substitute video conferencing. You determine afterward that about 80% of those meetings were equally as effective virtually. Therefore, a 20% decrease in business travel will continue, but this time as part of the organization’s sustainability strategy to cut carbon emissions.

Global health emergencies, like Covid-19, are scary, disruptive, and confusing for everyone. And if you plan and nothing happens? Then, at minimum, you have an organized, flexible work disaster response ready the next time there’s a challenge to operational continuity, which chances are, there will be.

Article as posted in Harvard Business Review

Yost.C (2020) What’s Your Company’s Emergency Remote-Work Plan <https://hbr.org/2020/02/whats-your-companys-emergency-remote-work-plan?ab=hero-main-text>.  [Accessed 03 March 2020].

CGISA – Chartered Governance Institute of Southern Africa

CGISA – Chartered Governance Institute of Southern Africa

CGISA

IMM Graduate School is an accredited tuition provider for the Chartered Governance Institute of Southern Africa (CGISA) qualifications.

CGISA offers the only professional qualifications in corporate governance.
(Students need to register with and pay CGISA for examination fees separately from IMM Graduate School – chartsec.co.za)

I would like to register for CGISA tuition
Closest training centre*:

CGISA qualifications

With a CGISA qualification you will gain a competitive advantage, as job seekers with a professional qualification stand out in the eyes of prospective employers. The CGISA equips students and members with the skills, knowledge and experience of governance professionals through their qualifications, training and technical know-how. CGISA is also the professional body for Company Secretaries and the benefits of membership are substantial and will enhance your professional career. So in essence, the CGISA is the qualifying body and chartered membership for people in governance, risk, compliance and accounting.

The IMM Graduate School offers online instruction and learning support for your CGISA Board qualification, as well as face to face classes in Johannesburg, Cape Town, Durban and Pretoria for all Governance Practitioner and Board modules.

Programmes

Governance Practitioner

CSSA Programme 1 - NQF 5

Programme 1
NQF 5


  • Communication
  • Intro to Financial Accounting
  • Intro to Law
  • Intro to Corporate Governance

CSSA Programme 2 - NQF 6

Programme 2
NQF 6


  • Managing Information Systems (no tuition offered)
  • Principles of Business Law
  • Advanced Financial Accounting
  • Principles of Corporate Governance

CSSA Programme 3 - NQF 7

Programme 3
NQF 7


  • Management Principles
  • Advanced Business Law
  • Advanced Corporate Governance

Exemptions Entry to board exams via other qualifications – GradICSA

CSSA Programme 1 - NQF 5

Board Exams
Qualifying Programme for Chartered Secretary (QPCS)
Qualifying Programme for Chartered Governance Professional (QPCGP)
NQF 8


  • Applied Governance
  • Finance for Decision-making
  • Corporate Law (after three board exams you can be an Affiliated Member)
  • Risk and Compliance

Company Secretary


  • Company Secretarial Practice
  • Development of Strategy

Governance Professional


  • Enterprise Risk Management
  • Public Sector Governance

CGISA eTutorial Schedule

Semester 2 – 2020
Tutorials commence the week of the 20th of July 2020 and end the 17th of October 2020.

Download CGISA Schedule

Click here to register

Contact

Email: erens@immgsm.ac.za
Phone: 087 805 2608

Cape Town
Level 3, Stadium on Main,
Main Road, Claremont,
Cape Town

Durban
245 Peter Mokaba Road,
Corner Valley View Road,
Morningside, Durban

Pretoria
150 Anderson Street,
Brooklyn, Pretoria

Sandton
Grayston Ridge Office Park,
144 Katherine Street,
Sandton

Bachelor of Commerce (BCom) in International Supply Chain Management

Bachelor of Commerce (BCom) in International Supply Chain Management

SAQA ID: 110628

In today’s ever-changing world, built on technology, e-commerce and global trade, supply chain management is increasingly becoming a pivotal personal competence, and a key competitive advantage for many businesses. This trend is manifesting in a worldwide shortage of supply chain management (SCM) skills and, in particular, a critical skills shortage in Sub-Saharan Africa. Hence the need for comprehensive and relevant SCM education and training.

Where marketing determines what offerings customers want and need, SCM ensures that the inputs that are needed to produce these offerings are available to the organisation when they are needed to be converted into finished goods and services. Thereafter, SCM plays a critical role in getting the product or service to the end-user.

View Cost Breakdown

Qualification: NQF level 7.
Duration: Min. 3 years. Max. 8 years.

Full qualification cost:
R69 050*
View breakdown

Programme description and purpose

The Bachelor of Commerce in International Supply Chain Management is comprised of a number of modules all of which have been deliberately synergised to provide students with a world-class SCM and business qualification.

Consisting of three independent streams (Transport and Logistics, Procurement and Public Procurement), the degree has been designed to provide students with a content-rich and application-oriented learning experience with the emphasis on employability and tangible value-add to companies. The best-in-class content has been benchmarked and validated by subject matter experts across various sectors and disciplines for use in this programme.

This three-year degree covers a variety of both business and supply chain related subjects. The content is structured to introduce foundational theory and to also focus on practical implementation through a variety of projects using topical local and international case studies. The degree includes a module offered in partnership with a leading global ERP company, to prepare students for the practical realities of a supply chain role. This project-based module provides students with an additional external certification that will differentiate IMM graduates from other students.

Completion of the qualification will position graduates for management roles within the areas of inventory and materials management, procurement, logistics, and supply chain management.

Learning Outcomes

  • Demonstrate an integrated understanding of a broad scope of management knowledge and how it practically applies to the disciplines of marketing, sales management, supply chain and project management.
  • Demonstrate a comprehensive understanding of the knowledge regarding economics, financial management, research as applied to marketing, sales, supply chain and project management activities in relation to the organisation and the business environment in general.
  • Collect, analyse, organise and critically evaluate relevant economic, financial, marketing and project related information to make sound decisions in the organisation.
  • To demonstrate ability to identify, analyse, evaluate, and critically reflect on complex problems related to sales, marketing, operations and supply chain in the organisation with the aim of finding evidence-based solutions.
  • Evaluate, apply, and integrate sales, marketing, supply chain and project management knowledge and skills and general business principles to real life situations taking into account societal, ethical, and cultural considerations.
  • Access, process and manage information, demonstrating the ability to develop appropriate processes of information gathering for a given context or use, also independently validating the sources of information and evaluating and managing the information.
  • Use appropriate academic/ professional/occupational discourse to produce and communicate information in a business environment, demonstrating their understanding and own ideas and opinions on business science, marketing sales, project management and supply chain related matters. Students must do so whilst respecting conventions around intellectual property, copyright and plagiarism.
  • Critically analyse contemporary business information and evaluate the potential future outcomes of sales, marketing, supply chain and project management decisions.
  • Students must show an understanding of the scope of responsibilities required of a management position in the sales, marketing, supply chain, human resources operations, project management functions, and understand the accountability to senior management in an organisation.

Mode of delivery

The IMM Graduate School offers its qualifications primarily in an online format, augmented by a variety of additional content. The core material is available in a compelling digital presentation, complete with pacers, self-assessment opportunities, links to further material, articles of interest, and more. This digital portal also serves as the primary point of contact and communication on academic and administrative matters with a dedicated team to respond to student queries.

The content delivery is supported by regular etutorials recorded and posted on the portal. Group forums facilitate further student to lecturer interaction.

Curriculum

The BCom in International Supply Chain Management is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. The BCom in International Supply Chain Management comprises 19 compulsory modules and is structured as follows:

Modules Year 1

  • Sales and Key Account Management
  • Financial Management 1
  • Supply Chain Management 1
  • Business Management & Administration
  • Economic Principles
  • Academic Literacy
  • Electives:
    • Transport & Logistics 1, or
    • Procurement 1, or
    • Public Procurement 1

Modules Year 2

  • Project Management
  • Financial Management 2
  • Supply Chain Management 2
  • Business Management & Administration
  • Risk Management
  • Electives:
    • Transport & Logistics 2, or
    • Procurement 2, or
    • Public Procurement 2

Modules Year 3

  • International Supply Chain Management
  • International Economics
  • International Supply Chain Project
  • Business Management & Administration
  • Trade Finance and Payments, or
  • Public Financial Administration and Asset Management*
  • Electives:
    • Transport & Logistics 3, or
    • Procurement 3, or
    • Public Procurement 3

*Only for Public Procurement elective

Fees

Fees for BCom ProgrammesSA Fee per module
New student registration fee (once-off payment)R1 800.00 (non-refundable)
Semester feeR600.00 (non-refundable)
Assessment fee per moduleR3 350.00
Late registration fee per module an additionR550.00 per module

View other African country fees


* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis

Distance Learning with IMM Graduate School

Have you asked yourself where you want to be in five years’ time? That’s a question we ask ourselves throughout our lives.  Probably the most common answer is to secure your future and have a well-paid job, or in many instances, running your own business.

Of course, the trigger here would be to have graduated with a degree, certificate or diploma. But you might be in the situation where you  either can’t afford to attend university full-time or you are dependent on a job to support yourself or your family.  The solution would be to consider part-time distance/online study.

Fortunately, in this country, we have access to many private and public colleges or universities that offer these programmes. Some of the private institutions are the IMM Graduate School, Vega, Boston College, Damelin or Oxbridge. Then there are the large public institutions such as the University of Johannesburg (UJ), the University of Cape Town (UCT) and UNISA, the list goes on. Whichever institution you choose, you will earn the same qualification online as you would in a classroom.

Your first decision would be to decide how and where you want to study – at a large university such as UNISA or the smaller private institutions like the IMM Graduate School which tend to be more hands-on. It’s really a question of what makes you feel more comfortable.


The advantage of the IMM Graduate School, is that there are Student Support Centres around the country, with a team of administrative staff ready to assist with queries. You’ll also be in touch with your lecturer online every week.  The great thing is that you’ll get the chance to meet fellow students to share similar interests and challenges, and after all, we tend to be social beings, so you’ll never feel alone.

Student Pacers can help you pace your studies to make sure that you cover the entire module in preparation for your exams.  Should you miss one of the online live tutorials, not to worry, as you’ll be able to pick up the recorded version at a later stage.  Most important is that the IMM Graduate School is, by the way, one of the best private distance learning providers if you’re interested in an international qualification. So, you can study local and work global.

One of the great things about studying online is that you can do it in your own time and from just about anywhere.

Before you take the plunge, here are a few things you should know about distance learning:

The word ‘distance/online’ can be misleading because it could conjure up the idea that it means a ‘passive’ method of learning. Not true.

It can be said that distance learning requires a lot more discipline. You will need to schedule in your study time between work and other life commitments. Besides the education you will be gaining from your course, you will also gain much needed organizational and time management skills. Studying through distance learning is a proud achievement. IMM graduates stand out because when they qualify, they have so much more to offer and have ‘work ready’ skills, many of which were acquired through the process of distance learning.

While you are working your way through your programme, remember that you can be much more productive with a structured approach. According to guidelines set out by the Massachusetts Institute of Technology in the USA, a 10-minute study break every 50 minutes is ideal.  At the start, plan smaller study sessions and as you become more confident, add a larger break of 30 minutes or more every couple of hours. These will not only be great goalposts to work towards, but they’ll help you feel refreshed and rejuvenated for your next study session.

Here are some suggestions for achieving great marks with the IMM Graduate School and getting on the good side of your lecturers, after all they are integral to your success.

  • Follow the guidelines provided in each modules study guide and get to understand the e-Learn system. Always make sure that your email is working and that you check your inbox regularly for any updates or announcements from your lecturers.
  • Communicate regularly with your lecturers and show an interest in and in your course module(s) and your fellow students. Ask questions if you don’t understand something and be courteous. This does wonders in establishing a positive relationship and builds trust between you and your lecturers.
  • Respond promptly to assignment deadlines and start preparation for your exams early.
  • Be disciplined and show that you can organise your life to meet the rigors of an online class.
  • BEWARE OF PLAGIARISM
    The most common form of plagiarism is where entire paragraphs or sentences are copied and pasted without acknowledging the source. Ignorance is no excuse.

Good luck and enjoy your studies.


Postgraduate Diploma in Marketing Management

Postgraduate Diploma in Marketing Management

SAQA ID: 78946

Our Postgraduate Diploma in Marketing Management is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

By now you are already well versed in business, but perhaps want to change careers, elevate your qualification or management level, or simply wish to focus more on Marketing and the management thereof. The main objective of this qualification is to equip you with the latest insights into the models and approaches of marketing today, and to give your CV an edge in the marketplace.

If you want to be in a position where you can identify and develop strategies to meet consumer needs in a profitable way, then this postgraduate diploma is recommended. This qualification is highly practical in nature. You will learn and apply methods for analysing, investigating and strategically solving complex marketing problems through relevant case studies.

Once you have completed this qualification, you can continue your learning with IMM Graduate School by applying to do our Bachelor of Philosophy Honours in Marketing Management programme. This will make you a serious contender for executive marketing positions globally.

View Cost Breakdown

Qualification: NQF level 8. 120 Credits.
Duration: Min. 1 years. Max. 4 years.

Full qualification cost:
R37 360*
View breakdown

Learning Outcomes

There are nine learning outcomes in this programme

  • Demonstrate advanced skills in implementing marketing knowledge and principles, appreciating how it contributes to and draws on the other functional areas of business.
  • Understand and take full responsibility for a marketing position as a functional leader as well as being a contributing member of a management team in an organisation.
  • Provide an assessment of an organisation’s internal strengths and capabilities, as well as the external environment opportunities, and link the organisational resources with practical marketing activities in the field when interacting with clients.
  • Demonstrate a practical understanding of the national and international economic context within which organisations offer their products and services to clients and institute practical action steps to capitalise on marketing opportunities the environment presents.
  • Demonstrate the application of academic knowledge in evaluating and selecting relevant information from the field and processing this for the purpose of developing a plan for the active management of key accounts as well as the generic expansion of the client base.
  • Produce an action plan for identifying new clients, using appropriate information on the products and services offered by the business and documenting this for communicating the marketing plan to management.
  • Develop appropriate systems and methods for evaluating business progress and for quantifying the personal contribution to organisation-wide targets.
  • Illustrate an understanding of the ongoing need for mastering life-long learning strategies in the rapidly changing field of marketing management.
  • Identify and address ethical frameworks in the field of marketing management and base decisions and actions on appropriate values in keeping with generally accepted and sound principles of ethical behaviour.

The programme is divided up as follows:

  • Submission of assignments in each module except Applied Marketing Project. (Refer to the calendar of events).
  • An open book examination in Applied Brand Management and Communications and Applied Global Marketing Dynamics. (Refer to the examination timetable).
  • Completion of an Applied Marketing Project. No assignment or examination is required. There will be a practical assessment.

Modules

This programme consists of five modules and is structured as follows:

  • Applied Brand Management and Communications (20 credits)
  • Applied Global Marketing Dynamics (20 credits)
  • Applied Marketing Metrics (20 credits)
  • Applied Marketing Project (40 credits)
  • Applied Marketing Leadership (20 credits)

Fees

 

Fees for Postgraduate Diploma in Marketing ManagementSA Fee per module
Application fee for Postgraduate DiplomaR610.00 (non-refundable)
Application fee for Postgraduate Diploma (IMM Graduate School graduates)R305 .00 (non-refundable)
New student registration fee (once-off payment)R1 800.00 (non-refundable)
Semester feeR600.00 (non-refundable)
Assessment fee per module except Marketing ProjectR6 000.00
Applied Marketing ProjectR9 750.00
Late registration – assessment fee per moduleR550.00 per module

View other African country fees


* Assumes completion over a 1 year period and
** Prices subject to increases on an annual basis

Bachelor of Commerce (BCom) in Marketing and Management Science

Bachelor of Commerce (BCom) in Marketing and Management Science

SAQA ID: 90737

Our Bachelor of Commerce in Marketing and Management Science is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Our BCom Degree in Marketing and Management Science is well respected in the marketplace as it equips students with practical skills in all areas of business and marketing. Unique to our BCom is the choice to major in Supply Chain Management, Project Management or Sales Management. All three of these majors are aligned to skills shortages for qualified experts in these fields, which makes our graduates extremely employable.

Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information.

Once you have completed this qualification you can continue your learning with IMM Graduate School and apply to do any one of our postgraduate degree programmes. Our Bachelor of Philosophy (BPhil) Honours in Marketing Management for example, will allow you to add marketing to your list of specialisations.

View Cost Breakdown

Qualification: NQF level 7.
Duration: Min. 3 years. Max. 8 years.

Full qualification cost:
R72 400*
View breakdown

Learning Outcomes

There are nine learning outcomes in this programme

  • Demonstrate an understanding of a broad scope of management knowledge and how it applies to the disciplines of management, marketing and supply chain management.
  • Demonstrate a comprehensive understanding of the knowledge regarding economics, financial management, research as applied to marketing and supply chain activities in relation to the organisation and the business environment in general.
  • Collect, analyse, organise and critically evaluate relevant economic, financial and marketing related information to make sound decisions in the organisation.
  • Find solutions to management, marketing, operational and supply chain problems in organisations.
  • Evaluate, apply, and integrate marketing and supply chain knowledge and skills and general business principles to real life situations taking into account societal, ethical, and cultural considerations
  • Conceptualize and design strategic business and marketing plans and be able to evaluate the success of the plans.
  • Students must produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
  • Critically analyse contemporary marketing information and evaluate the potential future outcomes of business, marketing and supply chain management decisions.
  • Show an understanding of the scope of responsibilities required of a management position in the marketing, supply chain, human resources operations, project management functions, and understand the accountability to senior management in an organisation.

Modules

The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. The BCom in Marketing and Management Science comprises 19 compulsory modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Literacy (AL – non-credit bearing)
  • Business Management 1 (20 credits)
  • Business Statistics (20 credits)
  • Economic Principles (20 credits)
  • Financial Management 1 (20 credits)
  • Electives:
    • Supply Chain Management 1 (20 credits) or
    • Project Management 1 (20 credits) or
    • Sales Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Business Management 2 (20 credits)
  • Business Research: Theory (20 credits)
  • Financial Management 2 (20 credits)
  • Digital Marketing Application (20 credits)
  • * Project Management (20 credits)
  • Electives:
    • Supply Chain Management 2 (20 credits) or
    • Project Management 2 (20 credits) or
    • Sales Management 2 (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Business Management 3 (20 credits)
  • Business Research: Project (20 credits)
  • Business Project (20 credits)
  • Operations Management (20 credits)
  • Electives:
    • Supply Chain Management 3 (20 credits) or
    • Project Management 3 (20 credits) or
    • Sales Management 3 (20 credits)

* Only for students who are not doing project management as their elective major

Fees

Fees for BCom ProgrammesSA Fee per module
New student registration fee (once-off payment)R1 800.00 (non-refundable)
Semester feeR600.00 (non-refundable)
Assessment fee per moduleR3 350.00
Late registration fee per module an additionR550.00 per module

View other African country fees


* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis

Bachelor of Business Administration (BBA) in Marketing Management

Bachelor of Business Administration (BBA) in Marketing Management

SAQA ID: 80967

Our Bachelor of Business Administration in Marketing Management degree is an IMM Qualification on NQF level 7 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

Every business relies on skilled business professionals to assume managerial roles within the organisation. Managers handle daily operations to ensure the ongoing growth and profitability of the business. Similarly, marketing managers use their specialist knowledge to contribute to an organisation’s growth strategy, assess market demand and provide insights to attract new customers and nurture existing ones.

This industry sought-after marketing degree aims to provide you with the necessary graduate-level knowledge you require to start your journey towards taking up a marketing management role. Once qualified, you can rest assured that you will have an all-round understanding of the marketing, business management and financial management functions. You can then choose to start your own business or begin your climb towards the position of Marketing Manager.

After completing this qualification, you can continue your learning with IMM Graduate School and apply to do an honours or post-graduate diploma programme. Our Bachelor of Philosophy (BPhil) Honours in Marketing Management for example, is a highly practical degree that will help you to take your knowledge of marketing to the next level.

View Cost Breakdown

Qualification: NQF level 7.
Duration: Min. 3 years. Max. 8 years.

Full qualification cost:
R75 750*
View breakdown

Learning Outcomes

There are fourteen learning outcomes in this programme

  • Demonstrate an intermediate but broad scope of management knowledge and how it applies to the discipline of marketing.
  • Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities.
  • Select, apply and evaluate typical methods and procedures involved in marketing. Solve marketing problems in organisations.
  • Demonstrate an understanding of the code of ethical behaviour in the field of marketing and base decisions and actions on appropriate marketing management values.
  • Produce a strategic marketing plan and evaluate its success.
  • Produce and communicate information in a business environment upholding the conventions regarding intellectual property, copyright and plagiarism.
  • Demonstrate a broad understanding of business management knowledge, functional areas within an organisation and how it applies to the business environment. Furthermore, be able to take a strategic view of an organisation and align the strategies with the objectives.
  • Select, apply and evaluate typical methods and procedure to assist in making informed marketing decisions and demonstrate a broad understanding of economics in order to understand how it applies not only to the business world but also to everyday life.
  • Solve marketing problems in various types of organisations, such as retail-driven, service-related, business-to-business, government related and NPO’s.
  • Demonstrate a broad understanding of financial management knowledge and how it applies to the marketing and business environment.
  • Produce a strategic marketing and business plan and evaluate the success of the plan.
  • Produce and communicate information in a business environment by applying proper communication skills acquired which should also include the correct application of intellectual property, copyright and avoidance of plagiarism.
  • Demonstrate an advanced understanding of the economic context and systems within which organisations operate and be able to link it to marketing opportunities.
  • Understand the scope of responsibilities that go with a management position in the marketing field, and understand the accountability to senior management in an organisation.

Modules

This programme consists of 21 modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Literacy (non-credit bearing)
  • Business Communication (20 credits)
  • Business Management 1 (20 credits)
  • Business Statistics (20 credits)
  • Economic Principles (20 credits)
  • Financial Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Brand Management (20 credits)
  • Business Management 2 (20 credits)
  • Financial Management 2 (20 credits)
  • Integrated Marketing Communications (20 credits)
  • Marketing Research: Theory (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Business Management 3 (20 credits)
  • Business Project (20 credits)
  • Financial Management 3 (20 credits)
  • Global Marketing (20 credits)
  • Marketing Research: Project 3 (20 credits)
  • Elective 1 (20 credits)
  • Elective 2 (20 credits)

Electives

You will need to select 2 of the following modules:

  • Business-to-Business Marketing (20 credits)
  • Digital Marketing (20 credits)
  • Retail Marketing (20 credits)
  • Services Marketing (20 credits)

Fees

Fees for Degree ProgrammesSA Fee per module
New student registration fee (once-off payment)R1 800.00 (non-refundable)
Semester feeR600.00 (non-refundable)
Assessment fee per moduleR3 350.00
Late registration fee per module an additionR550.00 per module

View other African country fees


* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis

Diploma in Marketing Management

Diploma in Marketing Management

SAQA ID: 79546

Our Diploma in Marketing Management is an IMM qualification on NQF level 6 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 3 years, but if life gets in the way, you have 8 years to wrap it up.

In the face of globalisation, the success of a business is determined by how well it can market itself in the real world. The demand for skilled marketers has increased and the title of ‘marketing manager’ is now one of the most in-demand job titles. Many of SA‘s top marketers are IMM Graduates. The marketing industry has many career options and specialisations; from digital marketing to media buying, market research, brand management and sales, to name but a few.

With this qualification you will have a broad understanding of marketing and the functional areas within an organisation. This will help you to solve practical marketing problems and contribute to the success of any organisation.

After completing this qualification, you can continue your learning with IMM Graduate School and apply to do any one of our undergraduate degree programmes. Our BBA in Marketing Management for example, is a highly sought-after qualification. Employers in the marketing industry ask for it by name.

View Cost Breakdown

Qualification: NQF level 6. 360 credits
Duration: Min. 3 years. Max. 8 years.

Full qualification cost:
R65 700*
View breakdown

Learning Outcomes

There are nine learning outcomes in this programme

  • Master a broad knowledge of marketing principles and basic application skills in the marketing field.
  • Demonstrate a broad understanding of business management knowledge, functional areas within an organisation and how it applies to the business environment.
  • Demonstrate a broad understanding of the principles of project management and how these principles should be applied in a marketing environment.
  • Demonstrate a broad understanding of the principles of financial management knowledge and how it applies to the marketing and business environment to understand how the marketing activities pursued will be affected by the finance function or may have an impact on the finance function.
  • Solve practical marketing problems by applying skills learned in the relevant marketing modules.
  • Select, apply and evaluate typical methods and procedure to assist in making informed marketing and business decisions.
  • Produce a strategic marketing plan including a detailed implementation plan.
  • Practically apply workplace scenarios contained in case studies, scenarios and in practical and workplace settings, draw on the models, theories and concepts taught during the 3 year study period on the Programme, and to practically integrate the full range of theory to practice based situations which may contain significant parallels to workplace realities in an effort to mirror the ‘real world’ marketing executives are expected to deal with in a constantly changing business environment.
  • Identify the tools required to successfully start and manage a small business.

Modules

This programme consists of 18 modules and is structured as follows:

Modules Year 1

  • Principles of Marketing (20 credits)
  • Academic Literacy (AL – non-credit bearing)
  • Principles of Business Communication (20 credits)
  • Principles of Business Management (20 credits)
  • Principles of Digital Marketing (20 credits)
  • Principles of Financial Management (20 credits)
  • Principles of Project Management (20 credits)

Modules Year 2

  • Application of Marketing (20 credits)
  • Application of Business Management (20 credits)
  • Application of Digital & Mobile Marketing (20 credits)
  • Application of Financial Management (20 credits)
  • Business Law (20 credits)
  • Marketing Communications (20 credits)
  • Marketing Research (20 credits)

Modules Year 3

  • Strategic Marketing (20 credits)
  • Entrepreneurship (20 credits)
  • Human Resource Management (20 credits)
  • Marketing Project (40 credits)

Fees

Fees for Diploma ProgrammesSA Fee per module
New student registration fee (once-off payment)R1 800.00 (non-refundable)
Semester feeR600.00 (non-refundable)
Assessment fee per moduleR3 350.00
Late registration fee per module an additionR550.00 per module

View other African country fees


* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis

Bachelor of Philosophy (BPhil) Honours in Marketing Management

Bachelor of Philosophy (BPhil) Honours in Marketing Management

SAQA ID: 79366

Our Bachelor of Philosophy Honours in Marketing Management programme is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

If you are looking to gain an edge in the marketplace, to help you compete for graduate-level jobs, then our BPhil Honours degree is the way to go! This degree can also help you tremendously if you are starting and wanting to grow your own business. For those already working, it can serve as a springboard to getting you into the next level of your organisation. The goal of this programme is to advance your knowledge and application of marketing so that you are able to perform internal and external market opportunity assessments for an organisation in order to produce an advanced strategic marketing plan.

Once you have completed this qualification and have gathered a few years of working experience, you can continue your learning with IMM Graduate School by applying to do our Master of Philosophy in Marketing programme. This will make you a serious contender for executive marketing positions globally.

View Cost Breakdown

Qualification: NQF level 8. 140 credits
Duration: Min. 1 year. Max. 4 years.

Full qualification cost:
R49 280‬*
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Learning Outcomes

There are ten learning outcomes in this programme

  • Demonstrate advanced management knowledge and how it links to the discipline of marketing
  • Understand the requirements of, and take full responsibility for, a senior marketing management position, as well as lead a marketing team in an organisation.
  • Provide an assessment of an organisation’s internal conditions and capabilities, as well as the external environment, and link its resources with desirable marketing options.
  • Demonstrate an advanced understanding of the national and international economic context and systems within which organisations operate and be able to link these to marketing opportunities.
  • Demonstrate the critical selection of secondary and primary research information and process the information for the purpose of producing a marketing research report
  • Produce an advanced strategic marketing plan, communicate the plan to all relevant role players and implement the plan.
  • Produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
  • Evaluate the success of the strategic marketing process as an input for future decisions
  • Illustrate the mastering of life-long learning strategies in the field of marketing management.
  • Identify and address ethical issues in the field of marketing management and base decisions and actions on appropriate marketing management values.

The BPhil Honours in Marketing Management comprises five compulsory modules and one elective module and is structured as follows:

  • Submission of assignments in certain modules. (Refer to the calendar of events).
  • An open book examination in certain modules. (Refer to the examination timetable).
  • Completion of an Advanced Marketing Applications Report. No assignment or examination required. There will be a practical assessment.
  • Completion of an Advanced Marketing Research Report. No assignment or examination required. There will be a practical assessment.

Modules

This programme comprises of five compulsory modules and one elective, and is structured as follows:

  • Advanced Global Marketing (20 credits)
  • Advanced Marketing Applications Report (30 credits)
  • Advanced Marketing Research: Theory (20 credits)
  • Advanced Marketing Research: Report (30 credits)
  • Advanced Strategic Marketing (20 credits)
  • Elective (20 credits)

Electives

You will need to select one of the following modules:

  • Advanced Brand Management (20 credits)
  • Advanced Digital Marketing (20 credits)
  • Advanced Services Marketing (20 credits)

Fees

Fees for BPhil Honours in Marketing ManagementSA Fee per module
Application fee for BPhil HonoursR630.00 (non-refundable)
Application fee for BPhil (IMM Graduate School graduates)R315.00 (non-refundable)
New student registration fee (once-off payment)R1 800.00
Semester feeR600.00 (non-refundable)
Assessment fee per module except Research Report & Applications ReportR6 000.00 per module
Advanced Marketing Research ReportR11 900.00
Advanced Marketing Application ReportR9 750.00
Late registration – assessment fee per moduleR550.00 per module

View other African country fees


* Assumes completion over a 1 year period and
** Prices subject to increases on an annual basis