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Content Marketing you should be using in 2023

21 October 2022
Categories: General, Marketing

Using different types of content marketing in marketing strategies is the way to go. It not only boosts overall ROI but also results in higher engagement and credibility in the industry. Why is content marketing important? Content marketing functions to direct traffic to a website by using content that is high in value and engaging. It also allows the content created to be shared over different social media channels with different audiences. Content marketing also functions to allow marketers to share information about the business or brand in an optimised way. An example of this would be using an infographic…

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What are the types of digital marketing?

5 April 2022
Categories: General, Marketing

Since the advance of technology, marketing has never been the same. Today, businesses and marketers have utilised technology to create digital marketing. Digital marketing is a form of marketing that uses online media to spread brand messages and content. Digital marketing distributes brand messages and content through search engines, social media platforms, applications, email campaigns, and websites. This form of marketing functions to reach the target audience with conversion-oriented messages to make more sales and grow brand loyalty. Marketers know that being innovative is a part of their job description, and this is why there are many different types of…

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Don’t let a poor economy stop you from starting a business

22 January 2021
Categories: General, Marketing

DILLON LOUW, Digital Content Creator at Digital Content Lab reviews what Netflix, Microsoft and Disney have in common and if its advisable to start a business in a recession. Netflix, Microsoft and Disney and other highly successful brands were all founded in poor economic times. This goes to show that even though we find ourselves in a shrinking economy, there are feasible business opportunities for savvy entrepreneurs. Need more evidence? The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal…

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Top 7 marketing trends in 2021

6 January 2021
Categories: General, Marketing

Today’s marketing world travels at breakneck speed, and in order to succeed in this industry, you have to stay ahead of the game. Throughout 2020, and the COVID-19 pandemic, we saw consumers shift their shopping habits from in-person to online. This shift in consumer behaviour has led to a substantial change in the way marketers reach consumers. The pandemic has significantly impacted the way consumers search for, access, and utilise goods and services. It is important that marketers stay with the times. In this blog we review and discuss the top trends in marketing for 2021.    …

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Big things often have small beginnings

3 September 2019
Categories: General

The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and time again we are told what we probably already knew – that people follow brands that are interesting and entertaining. The term interesting not only refers to the products and services that are on offer or their relevant promotions and discounts, but also the content associated with that brand. This…

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