Using different types of content marketing in marketing strategies is the way to go. It not only boosts overall ROI but also results in higher engagement and credibility in the industry. Why is content marketing important? Content marketing functions to direct traffic to a website by using content that is…
Since the advance of technology, marketing has never been the same. Today, businesses and marketers have utilised technology to create digital marketing. Digital marketing is a form of marketing that uses online media to spread brand messages and content. Digital marketing distributes brand messages and content through search engines, social…
DILLON LOUW, Digital Content Creator at Digital Content Lab reviews what Netflix, Microsoft and Disney have in common and if its advisable to start a business in a recession. Netflix, Microsoft and Disney and other highly successful brands were all founded in poor economic times. This goes to show…
Today’s marketing world travels at breakneck speed, and in order to succeed in this industry, you have to stay ahead of the game. Throughout 2020, and the COVID-19 pandemic, we saw consumers shift their shopping habits from in-person to online. This shift in consumer behaviour has led to a…
The role of social media in content marketing By Wendy Monkley CEO Digital Content Lab Attention with a Capital ‘A’ is what every marketer wants for their brand, especially online. But what makes people follow or unfollow a brand? Much research has been done in this area. Time and…
