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Take the research challenge at IMM! Test your instincts by guessing real study outcomes and sharpen your critical-reading skills.
South African consumers use mobile devices to shop, connect, and engage with brands during the festive season, highlighting the power of mobile-first campaigns.
South African entrepreneurs showcasing handmade goods at festive markets during the summer season.
South African entrepreneurs are learning how to use local traditions like braais, gifting, and ubuntu to build stronger seasonal marketing campaigns.
Snippet for articles or podcast page TikTok marketing has reshaped how small businesses connect with customers. Short-form videos offer a cost-effective way to build trust, share authentic stories, and go viral without big budgets. Here’s how to get started and make the platform work for you.
Edutainment marketing is transforming the way brands connect with people. By blending education and entertainment, companies like Duolingo and Nike are proving that teaching creates trust, loyalty, and measurable results. Could this be the future of marketing in South Africa?
AI human-machine collaboration is no longer science fiction, it’s changing the modern workplace. For managers, this means shifting from controller to coach, balancing trust in AI with human judgment, and fostering creativity and empathy within teams.
An online marketing degree from IMM Graduate School prepares students for the fast-paced digital economy. With a curriculum focused on branding, consumer behaviour, social media, and e-commerce, the programme equips graduates with practical skills that meet industry demand. Flexible study options make it ideal for working professionals, entrepreneurs, and students across Africa who want to build a future-ready career in marketing.
It is with profound sadness that we share the news of the passing of our dear colleague and friend, Munoda Tichagwa, a valued member of our Business Development Consultant team in Harare.
Winter isn’t the only thing leaving brands cold. In this blog, we unpack why emotional marketing is the missing link in many South African campaigns, and how your brand can use empathy, data, and storytelling to truly connect with customers.
Higher Certificate in Supply Chain Management
Higher Certificate in Project Management
Postgraduate Diploma in Supply Chain Management
BCom in International Supply Chain Management
BCom Honours in Supply Chain Management
Master of Commerce (MCom) in Supply Chain Management