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Quality assurance in higher education

Quality assurance in higher education institutions has become a major strategic issue.  Defining “quality assurance” is not that simple as it depends on the stakeholders and is based on internal processes. In most cases, institutions are also quality assured by external quality assurance agencies. The Analytic Quality Glossary defines quality assurance as…

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Six important tips for effective logistics management

What do you think about when you hear the word “logistics”? If you think it’s the transport of goods from point A to point B, you’re half way there. What does Logistics mean? Logistics is the detailed organisation and implementation of a complex operation. A supply chain comprises all the…

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These shoes were made for walking the road to success

Watching IMM Graduate School’s Pearls of Wisdom video, one can’t help but feel a stirring sense of the opportunity, excellence and success of the institution’s brand. Michael Bratt takes a look at the campaign. There’s a reason shoes are a recurring motif in the latest IMM Graduate School’s marketing campaign.

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How can you successfully create a digital marketing plan for your firm?

With the modern digital landscape and consumers almost always online, its increasingly important for marketers to include digital channels in their marketing plans. Unfortunately for most, the digital marketing space remains overwhelming and too often efforts are sporadic or knee jerk instead of planned and deliberate. Understanding how to…

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Four big trends driving agility in market research

Every business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates. The Agile Manifesto was developed by frustrated software developers in 2001. Instead of…

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Why does it have to be new year’s resolutions?

Mid-Year registrations at the IMM Graduate School can set you up for success.  So many of us are stuck on the idea of  “New Year – New Resolutions.” The second the clock strikes midnight and we welcome in a new year, we also usher in a flurry of new goals…

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Stellenbosch SSC – Fundraising Event

Quality assurance in higher education institutions has become a major strategic issue.  Defining “quality assurance” is not that simple as it depends on the stakeholders and is based on internal processes. In most cases, institutions are also quality assured by external quality assurance agencies. The Analytic Quality Glossary defines quality assurance as ‘the collections of policies, procedures, [...]
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Marketers Making Waves – Lulu Mthimkhulu

Lulu Mthimkhulu was recently appointed head of marketing for PRIMEDIA Broadcasting. She previously had her own company, LuluM Communications, handling clients such as Tbo Touch and TouchHD. What is the life quote you believe suits you best and why? “I never saw a wild thing sorry…

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