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The Rise of Live Streaming in Marketing: Engaging Your Audience in Real-Time

4 December 2023
Categories: General, Marketing

In today’s swiftly transforming digital milieu, maintaining an edge in the marketing sphere involves more than merely displaying your products or services. It entails crafting an engaging and interactive experience for your audience. A tool that has gained traction in the marketing arena is live streaming. This method of delivering content has altered the landscape, providing an authentic and immediate encounter that outshines traditional marketing approaches. The Surge in Popularity of Live Streaming in Marketing Several factors contribute to the surge in live streaming’s popularity in marketing. One of the driving forces is the thirst for genuine connections. In…

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Marketing Fails and Lessons Learned: What Not to Do in Your Campaigns

4 December 2023
Categories: General, Marketing

In the ever-evolving landscape of marketing, success often comes hand-in-hand with experimentation. However, not every campaign hits the mark, and some even end up becoming case studies about what not to do. In this exploration of marketing failures, we will delve into some notable blunders from both South African and international brands. By dissecting the missteps of these campaigns, we aim to extract valuable lessons that marketers can apply to enhance their own strategies. From tone-deaf advertisements to social media blunders and branding mishaps, let’s shine a light on the common pitfalls that can sabotage marketing efforts and uncover marketing…

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A Day in the Life of a Supply Chain Manager

4 December 2023
Categories: General, Supply Chain

When it comes to business operations, the role of a Supply Chain Manager emerges as a linchpin in ensuring success. This blog offers a peek into the job description and daily grind of these professionals, unveiling the intricacies of their responsibilities, challenges, and triumphs. The Job Description Supply chain managers keep track of logistics, update the business’ inventory, analyse operational performance, and resolve issues. They also work alongside vendors and suppliers to ensure all operations, like shipping and delivery, meet quality and safety standards. Their job description also includes supervising and training employees. Morning Ritual: The Supply Chain Manager’s day usually…

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The Future of Education: How Online Learning is Shaping Tomorrow

9 November 2023
Categories: General, Online Learning

In our fast-paced digital era, the landscape of education is undergoing a remarkable transformation. Gone are the days when traditional brick-and-mortar classrooms held a monopoly on knowledge dissemination. Instead, we find ourselves in an age where online learning has heralded a paradigm shift in the way we perceive and engage with education. At the forefront of this educational revolution stands the IMM Graduate School. Join us as we explore the profound impact of online learning and its role in shaping the future of education, with a keen focus on online education, marketing, and supply chain, as well as the…

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The Evolving Role of Marketing: Is it just for the Marketing Department?

9 November 2023
Categories: General, Marketing

In the fast-paced realm of business, the traditional perception places marketing responsibilities firmly within the confines of a specific department within organisations. Nevertheless, with the passage of time, the very essence of marketing has undergone a substantial transformation. It is no longer relegated to the exclusive domain of a particular department; instead, it has emerged as an integral element that exerts influence across the multifaceted spectrum of an organisation. This transition holds profound implications for career prospects in the field of marketing and constitutes a primary emphasis on the educational programmes offered by the renowned IMM Graduate School. Marketing…

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The difference between a Higher Certificate in Supply Chain Management and a Bachelor of Commerce (BCom) in International Supply Chain Management

5 September 2023
Categories: General, Supply Chain

In today’s interconnected global economy, without well managed supply chain systems, businesses will struggle and eventually die. With the rapid expansion of international trade and the growing complexity of logistics networks, professionals in the field of supply chain management are in high demand. Aspiring supply chain managers looking to enter this dynamic domain often face a wide range of studying options. Two popular choices are the Higher Certificate in Supply Chain Management and the Bachelor of Commerce (BCom) in International Supply Chain Management offered by the IMM Graduate School. Let’s find out what to expect from each programme,…

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Navigating the dark: Loadshedding’s ripple effect on South Africa’s supply chains

5 September 2023
Categories: General, Supply Chain

In the realm of supply chain management, where efficiency and precision are paramount, disruptions can send shockwaves through even the most finely-tuned systems. One such disruption that has cast its shadow over the supply chains of South Africa is loadshedding. This blog delves into the intricate web of challenges that loadshedding poses to supply chains, exploring its repercussions on manufacturing, logistics, inventory management, and supplier relationships. Moreover, it seeks to equip businesses with strategies to bolster their resilience and seek sustainable solutions in the face of this persistent energy constraint. The loadshedding landscape in South Africa Loadshedding, the…

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Exploring the pros and cons brand activism in today’s social landscape

5 September 2023
Categories: General, Marketing

In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change and equality to human rights and political reform. This approach has ignited passionate debates about the role of businesses in such conversations and the potential risks and benefits they face. In this article, we delve into the pros and cons of brand activism, examining its impact on brands, marketing strategies,…

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Unveiling the Hidden Heroes: How Supply Chains Shape Our Everyday Lives and Unlock Career Opportunities

1 August 2023
Categories: General, Supply Chain

Behind the scenes of every product we use, every meal we eat, and every package we receive, there is a complex network of interconnected activities known as the supply chain. From sourcing raw materials to delivering finished goods, supply chains play a crucial role in shaping our everyday lives. In this blog, we will unveil the hidden heroes of the supply chain industry, explore its impact on our daily experiences, and discover the vast career opportunities it offers. Whether you’re a student deciding on a career path or a professional seeking new horizons, the world of supply chain management…

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The difference between a Higher Certificate in Marketing Management and a Diploma in Marketing Management

1 August 2023
Categories: General, Marketing

When considering further education possibilities, it is important to understand the differences between the options you are looking at like a Higher Certificate and Diploma for example. Both qualifications offer valuable knowledge and skills, but they have distinct characteristics that cater to different educational and career goals. Here we will explore the features of a Higher Certificate and a Diploma, specifically focusing on the Higher Certificate in Marketing and the Diploma in Marketing Management offered by IMM Graduate School. Let’s look at a Higher Certificate versus a Diploma A Higher Certificate is a skills-focussed qualification that provides…

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