IMM Journal of Strategic Marketing Archives

Why Covid-19 has brought employee experience to the fore

24 August 2020

Categories: Newsletters

Marketers will be closely looking at employee experience in the coming months and years. The Covid-19 pandemic has highlighted how essential it is to have a positive workforce. In her piece on the changes Covid-19 has wrought on the marketing sector in the July 2020 Journal of Strategic Marketing, IMM Graduate School head of academics, Angela Bruwer, referenced the importance of employer branding/employee experience. “Marketers should and will be looking at this more and more during this time,” she wrote. “It is essential to have a positive workforce who are positively impacting on the country at this time.

From quarantine culture to mainstream, social is open for business

24 August 2020

Categories: Newsletters

There’s no doubt social media kept millions entertained (and sane) during lockdowns around the globe. And while Facebook and Twitter maintained their popularity (perhaps among an older demographic), the growth of Instagram, TikTok and Twitch has been phenomenal. How did brands take advantage of the captive audiences? GLENDA NEVILL asks South African digital marketing agencies working with influencers to share their stories. Social is open for business. Quarantine culture is a powerful thing. And brands need to rethink existing consumer journeys and paths to purchase to align with changes in daily routine. Things are getting real out there, and…

Beauty marketing in the age of influencers

24 August 2020

Categories: Newsletters

As beauty marketing moves from medium to medium thanks to technology, some remnants of a time gone by seem to linger even though the innovators of the space show that audiences demand some authenticity. ZAMA NKOSI-MABUYE and CUMA PANTSHWA of Asante Blush look at how beauty and the conversations around it continue to evolve. The beauty industry is one of the few that continues to grow and keeps its share of the pie when it comes to how women spend their money. Even though the face of the industry is slowing shifting, there are some ways the beauty industry…

Hello Lucy. Please solve my marketing problems

24 August 2020

Categories: Newsletters

IBM’s Watson’s Lucy can be used to determine market segments, develop products, conduct competitive or market analyses, handle media planning, provide the numeric marketing data needs in writing a marketing plan, and assist with salient information in developing a marketing strategy. DR MYLES WAKEHAM, CARL WAKEHAM and MARIA HAMMAN give some idea of the power of AI in marketing. Artificial intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, with which we are involved with on a daily basis and which…

COVID-19 creates deep shifts in consumer behaviour across Africa

29 June 2020

Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

BRYAN SUN, managing director of Nielsen Africa, gives insights into the new African consumer. The COVID-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour driven by factors such as heightened health awareness, a focus on quality and safety, a renewed desire to stay at home and a tight wallet squeeze. A recent Nielsen industry webinar, Navigating the New Normal, discussed the realities and effects of this rapidly evolving outlook. Nielsen Africa outlined the consumer evolution since the onset of the pandemic and the fact that…

A prime imperative: Reinventing supply chains

29 June 2020

Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

Current disruptions have brought to light the fragility of our supply chains, says MARZIA STORPIOLI. And the volatility is set to continue for quite some time. What to do? There’s not doubt volatility, turbulence and uncertainty will continue, and probably increase in the decades ahead, and the ‘business as usual mentality’ will need to be replaced with business seeking stability in the face of disruption. Current disruptions have brought to light the fragility of our supply chains. For the past 20 years, the focus has been on cutting costs along each link in the chain. Unfortunately, this has also…

How sponsors can navigate COVID-19

29 June 2020

Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

There’s no doubt the 2020 sports calendar has been upset by the turbulence caused by the coronavirus pandemic. MISHA SHER has advice for brands on how to handle it. It’s safe to say that the sports marketing industry is living through unprecedented times. Never before has sport come to a complete halt across the world (with a few minor exceptions like Belarus), depriving billions of people of a much-loved emotional outlet and daily passion point. Brands, which were predicted to spend £37.5 billion on sports sponsorship in 2020, are facing some tough choices. What do they do now that…

Sport’s blank page: COVID-19 crisis gives marketers and sponsors time to reflect, review and restructure

29 June 2020

Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

In a wide ranging interview with sports journalist, LUKE ALFRED, the CEO of BMi Sport and founding member and CEO of SS Network, David Sidenberg, talks about the impact of coronavirus on sport, rights holders, broadcasters and sponsorship. The silver lining, he says, is that sport has a blank page that could be filled with the ‘incredible learnings’ about sports fans and their media consumption habits. The coronavirus pandemic has raised a variety of threats (and questions) in the sports industry. These relate to live sport, the broadcast of live sport and the relationship between rights holders and broadcasters.

Actions have spoken more loudly than words during the pandemic

29 June 2020

Categories: Newsletters

Academic head of the IMM Graduate School, ANGELA BRUWER, discusses the impact, the fallout and the future of marketing in the wake of the devastating COVID-19 pandemic. I don’t have a crystal ball. During 2020, I have, however, felt that I am holding a rugby ball, listening to the referee’s instructions before a rugby scrum: “Touch, PAUSE, Engage”. Pre-COVID outbreak we were in touch, post COVID-19 outbreak we were paused, and now we are slowly starting to engage. However, our engaging is in a state of flux. The many changes brought about by the COVID-19 pandemic and lockdown have…

Creativity is a process of critical thinking and problem solving

29 June 2020

Categories: Newsletters

Creativity’s power in marketing and branding has been proven and documented over and over again for almost a century. When times are good, we’re more likely to take creativity for granted but now that we are in the midst of a global pandemic, we need to be more resourceful, writes BRETT MORRIS. I’ve written many articles on creativity over the years. That’s probably because I’ve dedicated half my life to championing the cause of creativity as one of the most powerful tools any business has at its disposal. I’ve also been lucky enough to experience the power of creativity…

The Impact of Social Media on Traditional Marketing Strategies

The Impact of AI on Supply Chain Management

The Adoption of Blockchain Technology in Supply Chain Management

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