In the fast-paced realm of business, the traditional perception places marketing responsibilities firmly within the confines of a specific department within organisations. Nevertheless, with the passage of time, the very essence of marketing has undergone a substantial transformation. It is no longer relegated to the exclusive domain of a particular…
In the fast-moving world of modern business, maintaining a competitive advantage and operational efficiency is paramount. Embracing data-driven supply chain management is a vital element that can revolutionise operations, enhance efficiency, and sharpen a company’s competitive edge. Unlocking the Power of Data in Supply Chain Management Data, the lifeblood of…
In the cutthroat world of fast food, where giants like McDonald’s, KFC, and Burger King reign supreme, it takes a special kind of marketing genius to stand out. Pedro’s, a relatively small player in the fast food industry, did just that. Their audacious advertising campaign during the infamous “Chicken Wars”…
The realm of supply chain management undergoes constant evolution, moulded by technological progress, global occurrences, and shifts in consumer expectations. As we approach the year 2024, it becomes increasingly crucial for practitioners within this domain to maintain their competitiveness by envisioning and adapting to emerging patterns. Within this composition, we…
In the present globalised economy, the supply chain plays a vital role in various industries. It encompasses tasks from sourcing raw materials to delivering finished products, making its effective management crucial for a company’s competitiveness and profitability. However, a significant challenge has arisen in recent years: a shortage of skilled…
In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies.
In today’s interconnected global economy, without well managed supply chain systems, businesses will struggle and eventually die. With the rapid expansion of international trade and the growing complexity of logistics networks, professionals in the field of supply chain management are in high demand. Aspiring supply chain managers looking to enter…
In the realm of supply chain management, where efficiency and precision are paramount, disruptions can send shockwaves through even the most finely-tuned systems. One such disruption that has cast its shadow over the supply chains of South Africa is loadshedding. This blog delves into the intricate web of challenges that…
In an era dominated by digital innovation, subscription models have become the cornerstone of modern marketing strategies. From streaming services to software packages, subscription-based offerings have reshaped the way we consume products and services. While these models offer convenience and flexibility, they have also raised questions about transparency, customer choice,…
In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change…
