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From Knowledge to Relevance: Building a Path to Long-Term Success

In today’s fast-paced and ever-changing world, the concept of relevance has taken on a whole new level of significance for students and professionals alike. Being relevant means being closely connected or appropriate to what is being done or considered. It means fitting the role or responsibility presented. It is important to be relevant and remain relevant if one is to succeed. It is no longer just about acquiring knowledge and skills; it encompasses adapting to emerging trends, staying ahead of the curve, and ensuring long-term success. Read further as we explore what it means to be relevant as a student…

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Being in demand: Here’s what the IMM Graduate School can offer you.

As a student and working professional, you want to be in demand, and with an IMM Graduate School qualification you can be. Being in demand means being qualified and sought after for occupations that are currently experiencing a shortage of skilled workers. It means having the skills, knowledge, and qualifications that employers are actively seeking. For those looking to be in demand, it is important to find an institution that can offer you what you need like the IMM Graduate School. When choosing an education institution you want to look for: Relevance and industry alignment Whether you are…

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What’s all the hype about a Postgraduate Qualification in Marketing?

As the business world continues to evolve, marketing professionals are constantly seeking ways to stay relevant and competitive. One of the most popular ways to achieve this is by pursuing a postgraduate marketing qualification. But what exactly is a postgraduate marketing qualification, and why is it so highly regarded in the industry? This blog will explore the hype around postgraduate marketing studies and why they are so important for today’s marketers. Firstly, let’s define what a postgraduate marketing qualification is. Simply put, it is an advanced degree in marketing that is pursued after completing an undergraduate degree. This can…

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The difference between a BCom in Marketing Management and a BBA in Marketing Management

When it comes to pursuing a career in marketing, there are several paths you can take. One of the most common routes is to obtain a marketing management qualification from a reputable institution like The IMM Graduate School. However, choosing the right degree can be challenging, especially when two similar-sounding programmes, such as a BCom and BBA in Marketing Management, are available. In this blog, we will explore the difference between these two qualifications offered by IMM Graduate School. To begin, let’s define what a BCom in Marketing Management and a BBA in Marketing Management are.

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Careers in marketing and supply chain when you qualify

Marketing and supply chain management are two critical fields in business that are essential for the smooth running of any organisation. Marketing is the process of promoting and selling products or services to customers, while supply chain management involves the coordination and management of all the activities involved in the production and delivery of products and services to customers. If you are interested in pursuing a career in marketing or supply chain management, there are several options available to you. Marketing careers There are numerous career opportunities available in the field of marketing, and these can vary…

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6 personal goals to advance your career and step up in life

Personal goals can have a significant impact on your life like influencing your attitude and accountability. They can help you to become more effective in your life. Setting these goals means deciding where you want to be and making a plan to get there. An example would be setting career development goals that result in skills improvement. Let’s dive into what personal goals are and explore some you should put in place to advance your career and step up in life. What are personal goals? Goals are milestones you wish to achieve and often they are related to the acquisition…

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Combine two fields for success in both.

The Power Duo: How Supply Chain Managers and Marketing Managers Collaborate for Business Success In today’s fast-paced business environment, it’s more important than ever for supply chain managers and marketing managers to work together closely. By collaborating effectively, these two critical functions can drive business success and create a competitive advantage in the marketplace. At its core, supply chain management is all about ensuring that products are delivered to customers efficiently and cost-effectively. Marketing, on the other hand, is focused on creating demand for those products through a range of strategies, including advertising, branding, and promotions. While these functions may…

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Qualify yourself to succeed in supply chain management

The Importance of Qualifying your Experience in Supply Chain Management: Setting Yourself Up for Success Supply chain management is a complex and rapidly evolving field that requires a diverse set of skills and experience. Whether you are just starting your career as a supply chain manager or are looking to take your skills to the next level, it is important to understand the value of a supply chain management qualification and how it can set you up for success. A supply chain management qualification is a formal recognition of your skills and knowledge in the field of supply…

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Take advantage of artificial intelligence’s opportunities and challenges

The Age of Artificial Intelligence Marketing In the digital age, technology is transforming every industry, and marketing is no exception. With the rise of artificial intelligence, marketers have a powerful new tool at their disposal. Artificial intelligence marketing (AIM) is changing the way companies approach marketing, enabling them to reach customers in new and innovative ways. In this blog, we’ll explore the opportunities and challenges presented by artificial intelligence in digital marketing. Artificial intelligence for marketing has the potential to revolutionise the way companies approach their marketing strategies. By analysing vast amounts of data, AIM can provide insights…

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6 Professional Goals to Advance your Career and Step Up in Life

Getting ahead in life is like planning a road trip. Getting packed and filling up the car doesn’t usually happen without a destination in mind. In the same breath, advancing your career and stepping up in life can only happen with a plan and goals in mind. To get there you need to know where you are going.  These are your professional goals, and they are an opportunity to intentionally decide where you want to be and how you will get there. What are professional goals? These are concrete objectives that you want to achieve in your professional life. They…

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