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The Human Element in Supply Chain: How Soft Skills Impact Success

4 December 2023
Categories: General, Supply Chain

In supply chain management, where technological advancements and automation are becoming the norm, the human touch remains an indispensable element. It is the supply chain soft skills of professionals that grease the wheels of supply chain management, ensuring a seamless flow of operations. Let’s explore the importance of supply chain soft skills in supply chain management and how they influence overall efficiency, collaboration, and customer satisfaction. Understanding the Significance of Soft Skills in Supply Chain Supply chain soft skills encompass a range of interpersonal abilities that go beyond technical expertise. While technical skills are important in managing the supply…

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Marketing Fails and Lessons Learned: What Not to Do in Your Campaigns

4 December 2023
Categories: General, Marketing

In the ever-evolving landscape of marketing, success often comes hand-in-hand with experimentation. However, not every campaign hits the mark, and some even end up becoming case studies about what not to do. In this exploration of marketing failures, we will delve into some notable blunders from both South African and international brands. By dissecting the missteps of these campaigns, we aim to extract valuable lessons that marketers can apply to enhance their own strategies. From tone-deaf advertisements to social media blunders and branding mishaps, let’s shine a light on the common pitfalls that can sabotage marketing efforts and uncover marketing…

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A Day in the Life of a Supply Chain Manager

4 December 2023
Categories: General, Supply Chain

When it comes to business operations, the role of a Supply Chain Manager emerges as a linchpin in ensuring success. This blog offers a peek into the job description and daily grind of these professionals, unveiling the intricacies of their responsibilities, challenges, and triumphs. The Job Description Supply chain managers keep track of logistics, update the business’ inventory, analyse operational performance, and resolve issues. They also work alongside vendors and suppliers to ensure all operations, like shipping and delivery, meet quality and safety standards. Their job description also includes supervising and training employees. Morning Ritual: The Supply Chain Manager’s day usually…

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The Future of Education: How Online Learning is Shaping Tomorrow

9 November 2023
Categories: General, Online Learning

In our fast-paced digital era, the landscape of education is undergoing a remarkable transformation. Gone are the days when traditional brick-and-mortar classrooms held a monopoly on knowledge dissemination. Instead, we find ourselves in an age where online learning has heralded a paradigm shift in the way we perceive and engage with education. At the forefront of this educational revolution stands the IMM Graduate School. Join us as we explore the profound impact of online learning and its role in shaping the future of education, with a keen focus on online education, marketing, and supply chain, as well as the…

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The Evolving Role of Marketing: Is it just for the Marketing Department?

9 November 2023
Categories: General, Marketing

In the fast-paced realm of business, the traditional perception places marketing responsibilities firmly within the confines of a specific department within organisations. Nevertheless, with the passage of time, the very essence of marketing has undergone a substantial transformation. It is no longer relegated to the exclusive domain of a particular department; instead, it has emerged as an integral element that exerts influence across the multifaceted spectrum of an organisation. This transition holds profound implications for career prospects in the field of marketing and constitutes a primary emphasis on the educational programmes offered by the renowned IMM Graduate School. Marketing…

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Data-Driven Supply Chain Management: A Game Changer for Modern Businesses

9 November 2023
Categories: General, Supply Chain

In the fast-moving world of modern business, maintaining a competitive advantage and operational efficiency is paramount. Embracing data-driven supply chain management is a vital element that can revolutionise operations, enhance efficiency, and sharpen a company’s competitive edge. Unlocking the Power of Data in Supply Chain Management Data, the lifeblood of modern business operations, is integral to the supply chain. The true game-changer lies in leveraging this data for valuable insights, informed decision-making, and process enhancement. Harnessing Supply Chain Analytics At the heart of data-driven supply chain management lies data analytics. By collecting and analysing data from various supply chain…

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The Great Chicken Wars: Analysing Pedro’s Bold Ad Campaign and Its Impact on Fast Food Marketing

28 September 2023
Categories: General, Marketing

In the cutthroat world of fast food, where giants like McDonald’s, KFC, and Burger King reign supreme, it takes a special kind of marketing genius to stand out. Pedro’s, a relatively small player in the fast food industry, did just that. Their audacious advertising campaign during the infamous “Chicken Wars” not only turned heads but also provides a compelling case study for marketers. In this blog, we’ll dissect Pedro’s marketing strategy, delve into the implications for the fast food industry, and explore how obtaining marketing qualifications from the IMM Graduate School can empower aspiring marketers to create equally impactful…

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Supply chain trends expected for 2024: Opportunities with IMM Graduate School’s supply chain qualifications.

28 September 2023
Categories: General, Supply Chain

The realm of supply chain management undergoes constant evolution, moulded by technological progress, global occurrences, and shifts in consumer expectations. As we approach the year 2024, it becomes increasingly crucial for practitioners within this domain to maintain their competitiveness by envisioning and adapting to emerging patterns. Within this composition, we shall explore the principal currents anticipated in the sphere of supply chain for the year 2024, concurrently illuminating pathways for career advancement presented through the Bachelor of Commerce (BCom) in International Supply Chain Management programme at the IMM Graduate School. 1. Digital Transformation Supply chain management is experiencing…

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Navigating the talent shortage in supply chain: The IMM Graduate School advantage

28 September 2023
Categories: General, Supply Chain

In the present globalised economy, the supply chain plays a vital role in various industries. It encompasses tasks from sourcing raw materials to delivering finished products, making its effective management crucial for a company’s competitiveness and profitability. However, a significant challenge has arisen in recent years: a shortage of skilled professionals in this field. In this blog, we’ll explore the supply chain talent deficit and shed light on why pursuing a career in supply chain management with qualifications and skills from the IMM Graduate School is a prudent choice. Tackling the Talent Shortage in Supply Chain The supply…

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Exploring the transformations of ‘X’ (formerly Twitter)

28 September 2023
Categories: General, Marketing

In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies. In this blog, we will delve into the odyssey of ‘X’ and scrutinise how it has fundamentally transformed the landscape of social media marketing. The Evolution of ‘X’ The inception can be traced back to ‘Twitter,’ a microblogging platform that took root in 2006, gaining recognition for its 140-character confinement…

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