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Why you need to add TikTok videos and Instagram reels to your marketing strategy

20 September 2022
Categories: General, Marketing

Millions of people spend hours on social media every day. Because of this, attention spans have generally shortened which has led to content creators and marketers having to find new ways to engage with their target audience. TikTok and Instagram have added a feature to lend a helping hand: short-form videos. Short-form videos have the potential to increase engagement and could result in the desired returns if done properly. What are TikTok videos and Instagram reels? TikTok videos can be up to three minutes long, but the majority of the videos are between 15 and 60 seconds long. A…

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Supply chain resiliency: Thriving in the age of disruption

20 September 2022
Categories: General, Supply Chain

Whether it is a global pandemic or a fire in a warehouse, the supply chain constantly faces disruptions. Many of these disruptions cannot be avoided or prevented, but there are ways to handle them and stay on track. What is supply chain resiliency? Supply chain resiliency is a term used to describe a supply chain’s ability to stay consistent and recover from any disruptions it may experience. Examples of these disruptions are operational risks that could cripple a supply chain if not addressed and managed. A resilient supply chain is structured in line with modern supply chain processes and…

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Marketing trends for 2023

20 September 2022
Categories: General, Marketing

As the internet grows and new trends arise, so does marketing. Digital marketing has to constantly adapt and evolve to keep up with the growth of the internet and social media, as well as keep up with the demands of customers. If marketers do not take advantage of these new developments, they will be selling themselves short. Why every business needs digital marketing No matter what type of business you have, or whether it’s well-established or a start-up, every business needs digital marketing. Digital marketing allows businesses to reach their target audience, it optimises and improves conversion rates, increases…

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IoT can improve supply chain management

20 September 2022
Categories: General, Supply Chain

IoT, the Internet of Things, consists of a wide collection of interconnected physical devices that are able to monitor, send, exchange, and report on data. The IoT devices are usually connected to a computer system and are connected by data or a Wi-Fi network. Within supply chains, IoT devices can be used to track and authenticate products and shipments using GPS as well as other technologies. The devices can also be used to monitor the storage conditions of products which would improve supply chain management. How IoT can improve supply chain management There are a wide range of IoT…

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What can you do with a business administration degree?

30 August 2022
Categories: Business Management, General, Marketing

Entering the business industry reveals a range of different job opportunities for those who are qualified. A business administration degree would offer you the tools to understand business administration and business functions like general business administration, accounting, finance, project management, information technology, human resources, marketing, international business, logistics, and organisational behaviour. Here are the five types of jobs you could get with a business administration degree: Marketing – Marketing is important in most, if not all, industries and this opens up many doors for marketers. Because of this, many business administration degrees offer marketing tools. Students would gain tools…

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Influencer culture in South Africa

30 August 2022
Categories: General, Marketing

Being an influencer or content creator was not always seen as a real or serious job, but that has drastically changed in recent years. A study found that influencers and content creators earned over R100 million between 2019 and 2021 on only one social media platform. The influencer culture has changed the way brands and marketers do business and this is why being an influencer has evolved from being a side hustle to the main hustle. What is an influencer? An influencer, also known as a content creator, is someone who has the power to affect the opinions and…

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How can the marketing industry support the next generation of female leaders?

30 August 2022
Categories: General, Marketing

Female representation and leadership have increased in recent years in the marketing industry, but it is still not at the point where it should be. A report by McKinsey titled “Women in the Workplace” found that women are still underrepresented in leadership roles, specifically women of colour. But, businesses and brands are working towards closing the gaps of inequality in the workplace. In this blog we reveal ways the marketing industry can support the next generation of female leaders in South Africa. Female leaders need to advocate and implement change Female leaders within the marketing industry have achieved their…

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Health care needs less risk management and more supply chain management

30 August 2022
Categories: General, Supply Chain

The health care system uses risk management models to purchase the necessary goods and services they need to operate. This model is not optimal as it focuses on aggregate metrics to estimate future costs rather than using supply chain management which would be able to allow more effective spending. Supply chain management is able to offer the health care industry the tools and processes it needs to be more effective and efficient. Risk management in the health care industry Currently, the health care industry uses insurance to create risk management models. This functions to cover unexpected payments to members…

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This shift in supply chains present opportunities for female leaders in particular

19 July 2022
Categories: General, Supply Chain

The COVID-19 pandemic has worsened the already existing issues that the global supply chain had been facing. From port congestion to global inflation, supply chains have been feeling the pressure. Because of this, there has been a shift in supply chains which has changed the way peopleo business and has also created new opportunities for female supply chain leaders in particular. The Issues in Supply Chains Port Congestion This has been an issue long before the pandemic started. Bottlenecks have been created in ports around the globe as ships have to wait long periods before being allowed into…

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The fastest growing brands in 2022

19 July 2022
Categories: General

Social media, technology, and manufacturing companies lead the pack as the fastest growing brands in 2022. A pharmaceutical and biotechnology company are also listed on the fastest growing brands list – largely, if not solely, due to the COVID-19 pandemic. Here is the list of the 10 fastest growing brands, according to Statista in 2022. TikTok Coming in at number one, TikTok has grown by 215 percent. TikTok is owned and was created by ByteDance, a Chinese company. Known as Douyin in China, Tiktok offers content creators the platform to create and post short-form…

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