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Influencer culture in South Africa

Being an influencer or content creator was not always seen as a real or serious job, but that has drastically changed in recent years. A study found that influencers and content creators earned over R100 million between 2019 and 2021 on only one social media platform. The influencer culture has changed the way brands and marketers do business and this is why being an influencer has evolved from being a side hustle to the main hustle. What is an influencer? An influencer, also known as a content creator, is someone who has the power to affect the opinions and…

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