In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections.
Being an influencer or content creator was not always seen as a real or serious job, but that has drastically changed in recent years. A study found that influencers and content creators earned over R100 million between 2019 and 2021 on only one social media platform. The influencer culture has…
Social media is constantly evolving and has become so integrated into our personal lives that many people start their day by scrolling through their social media feeds to read the latest updates. From a business perspective, a social media presence creates brand awareness and a connection between the customer…
Scrolling through my Instagram timeline I came across yet another self-proclaimed influencer flogging what seemed to be the millionth product in as many days. I couldn’t help but roll my eyes and instead of being influenced in a positive way and loving the product, I was annoyed… not only with…
