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Why you should continue with marketing communications during a recession

The South African economy is officially in a recession and the COVID-19 pandemic has sent it into a flat spin. Many businesses have been forced to close their doors and those that are still open are looking where they can start cutting costs. Unfortunately, many make the biggest mistake of cutting costs on marketing communications first. Here are 3 reasons why you should continue to communicate to your market during a recession: It allows for re-positioning of your brand or presents you with an opportunity to introduce a new product. Advertising becomes less expensive during a recession. A consistent and…

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