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How Covid-19 increased consumerism despite many losing their jobs and streams of income

By March 2020, most of the world was put into mandatory lockdown after the World Health Organisation declared Covid-19 a pandemic (read more about that here). This meant that consumers were following stay-at-home orders and were restricted to leaving the house for essential services and  shopping only. For many people, upskilling, taking on a new hobby or not wanting to forgo their daily routines meant that the purchases of gym equipment, for example, increased as people were now limited to going to the gym. With many people losing their jobs or primary streams of income due to lockdowns,…

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