marketing campaigns

The odd advertising campaign paying lip service to gender is not enough to address fairness and equity by brands, says GLENDA NEVILL. To really commit to a transformative mindset in marketing strategies requires companies to put their own houses in order inside and out. Recent advertising and marketing missteps have highlighted how brands and their agencies can get messaging so terribly wrong when it comes to advancing gender and race in marketing campaigns. “The time for brands to turn a blind eye to race and gender equity is
long past. Consumers and employees demand change, while knee-jerk responses and…