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Out with the old roles, and in with a fresh approach to streamlined service

Out with the old roles, and in with a fresh approach to streamlined service  Significant changes to internal team structures have improved business, delivering greater value to clients, and a richer and more fulfilling work experience for our team across digital marketing services and public relations. Judith Middleton tells the story of how internal change has borne external results. The shift came about as a result of two insights. The first was that some of the roles we need to play as PR and digital marketing professionals are contradictory. Sometimes it’s all about commercials or industry depth…

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